In an attempt to promote their laptop line, Toshiba imagined a new marketing campaign focusing on a character named Gary. In the extended commercial, lab assistant Gary gets “deresolutionized” into glorious 8-bit form after journeying inside the 8-Bitinator 2000. The best part of the commercial is the fact the 8-bit costume is not a CGI animation; it’s a suit made from over 3,000 hand-cut foam boxes. After a viewing I find myself pining for an 8-bit version of myself; a Toshiba laptop–not so much.
In a strange attempt to advertise its new 2010 REGZA SV LCD TV series, Toshiba sent “an ordinary living room chair” into outerspace. Check it out!
Facts about the shoot:
• The shots were taken at a staggering 98,268 feet above the earth using Toshiba’s own cameras
• To reach the altitude required and to conform with Federal Aviation Administration regulations, the weight of the rig had to be carefully managed to a weight of no more than four pounds
• Tied to the rig was a specially created full-sized model chair made of biodegradable balsa wood – the chair was made by a company called Artem and cost about £2,500
• Launch coordinates of the rig were – 119 degrees, 14 minutes by 40 degrees, 48 minute (12 miles North-East of the town of Gerlach, Nevada)
• The quality of the footage from the Toshiba IK-HR1S cameras was: 1920×1080 pixel count; 1080i @ 50hz; 100 Mbps
• The temperature dropped to minus 90 degrees when the chair reached 52,037 feet
• The chair took 83 minutes to reach an altitude of 98,268 feet where it broke and took just 24 minutes to fall back down to earth with the rig.