It’s been a rather busy week for valuable members of the G.O.O.D. Music family. On Tuesday the music video for “No Church In The Wild” dropped; it’s the third single off Kanye West & Jay-Z’s collaborative effort Watch The Throne. Unlike the previous two singles that also received clips (“Otis” and “Ni**as In Paris“), this riot-themed music video directed by Romain Gavras and shot in Prague does not feature the Throne duo nor featured artist Frank Ocean. Still, like everything West outputs it is visually pleasing and deserves at least one go-around. Watch it after the break.
Following “Otis“, “Ni**as In Paris” is Kanye West and Jay-Z’s second single off their collaborative effort Watch The Throne. For the music video, ‘Ye and Jay spliced together footage from their recent Watch The Throne tour and edited in sexy models, jungle cats, and an insane amount of strobe lights to create a psychedelic, if not headache inducing, trip. West, who directed the clip, had to include a “Viewer discretion is advised” warning at the front of it for people with photosensitive epilepsy… so there’s that. If you think you can handle it, mash play and see what it was like to experience the WTT tour through the trippy, admittedly creative mind of Mr. West. If you can get past all of the lights, that kaleidoscope effect is actually pretty neat and effective.
Following the recent success of previous Watch The Throne single “Otis,” Kanye West and Jay-Z (collectively known as The Throne) have released the Ricardo Tisci-designed single artwork for the next two singles (see above and after the break). The art direction follows in the tradition started by “Otis”; American colors red, white, and blue dominate the scene and the rappers’ names, track and album title are inscribed in tiny white capitalized letters across it. Though you must admit that the patriotic theme comes out of focus when you realize that the vertical stripes match those found on the French flag. “N****s in Paris” and the Mr Hudson-assisted “Why I Love You” drop as official singles simultaneously next week on September 13, but that hasn’t stopped radio stations from playing the masterful beats. “Paris” has already debuted at #75 on Billboard’s Hot 100. “Why I Love You” premiered on the French and Swiss Music Charts and UK Singles Chart. Oh and one more thing: according to “Paris” producer Hit-Boy, a music video is in the works for the track that’s got everyone bumping “that sh*t cray.”
Today Jay-Z and Kanye West (aka The Throne) dropped the music video for Watch the Throne‘s first official single “Otis.” In the Spike Jonze-directed clip the dynamic duo strip down a gorgeous Maybach and ride around in it like they haven’t got a care in the world. And that’s what make this video so great: the guys are having so much fun and the pyro-infused atmosphere is infectious. You can’t help by smile and bang your head to the Otis Redding-sampled beat all the way through. Add some hot models, fireworks, a giant American flag, and ‘Ye’s buddy comedian Aziz Ansari to the mix and you’ve got yourself a care-free joyride that’s truly a blast to watch.
In related Throne news, the highly anticipated album is out! On Monday, August 8 Watch the Throne released digitally exclusively on iTunes. Today the physical version dropped in stores; the standard version can be found in most retail stores that sell CDs, but the deluxe version is exclusively sold at Best Buy through August 22. In a press release the deluxe packaing is detailed:
The DELUXE packaging for “WATCH THE THRONE” is high-end art created by acclaimed designer Riccardo Tisci of Givenchy. The softpack, when opened up, turns into a cross-like shape printed on gold mylar with Tisci’s patterns embossed throughout. The package also includes an 18-panel poster that features Tisci’s artwork as well as lyrics to the entire album. The CD is a special edition black colored disc which is not standard with normal packaging. In tune with his codes for Givenchy, Riccardo Tisci created an artwork that channels most of his aesthetics: symmetry, lightness, darkness, sharpness and 3D.
MTV reports that Jay and ‘Ye have opened a pop-up store in Manhattan to sell copies of the album today (August 12) through Sunday. The storefront is wrapped in the Riccardo Tisci-designed gold album art and inside you’ll find the Maybach used in the “Otis” music video; you’ll also hear the video since it’s played on a loop. The location is SoHo at 201 Mulberry Street and Jay-Z is expected to make an appearance there tonight. So there’s that.
