On Wednesday Apple reported its first quarter financial results and the company broke more records, naturally. Apple posted a $13.1 billion profit on $54.5 billion in revenue. Compare this to one year ago, that’s up from a profit of $13.06 billion on $46.33 billion in revenue. Says CEO Tim Cook: “We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter. We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”
Now let’s break it down by product category. Apple sold 47.8 million iPhones in the quarter (compared to 37 million in the year-ago quarter); 22.9 million iPads (compared to 15.4 million); 4.1 million Macs (compared to 5.2 million); and 12.7 million iPods (compared to 15.4 million). The company’s “hobby” Apple TV sold 2 million units representing a 60 percent unit increase over the year-ago quarter.
Looking ahead to the second fiscal quarter of 2013, Apple CFO Peter Oppenheimer expects revenue between $41-$43 billion.
Leading up to and following Apple’s quarterly financial results, its stock (AAPL) took a nosedive below the $500 threshold. Today, January 24, it dropped 63.51 points (12.35%) to $450.50 when the market closed. After hours it dropped another 2.13 points to $448.37. If there was a time to announce an exciting new product that promises to revolutionize the way we watch and consume TV content, that time would be now.
[Via Apple]