“Bold. Brilliant. Brutal.” That’s the tagline for Alex Gibney’s documentary focusing on Apple co-founder Steve Jobs. Gibney, who directed the critically-acclaimed HBO scientology doc Going Clear, picks away at Jobs’ sheen he accumulated over the years as he helped build Apple into a major technological innovating machine. By the end of the trailer you get a sense that Gibney aims to shine a light on the good, the bad, and the ugly surrounding Jobs’ rise to iconic status and yes, emotions run high. Apple exec Eddy Cue publicly denounced the film calling it “an inaccurate and mean-spirited view of my friend.”

Apple fanboys and fangirls will get their opportunity to conjure an opinion about Gibney’s doc when Steve Jobs: The Man In The Machine hits theatres and digital platforms (including iTunes and On Demand) September 4.

“This is a story that’s amazing,” Jobs exclaims in the trailer. “Its got theft, stolen property, extortion, there’s sex in there. Somebody should make a movie out of this!” It’s already been done…and then there’s this doc…and coming this fall is another movie based on his life. Steve, whether or not you stand by them up there in the clouds, movies are being made about you and your wish is coming true.