Tag Archives: Steve Jobs

Funny or Die poised to release ‘iSteve’, their own Steve Jobs biopic starring Justin Long

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Following in the footsteps of Joshua Michael Stern (Jobs) and Aaron Sorkin (Steve Jobs), viral video maker Funny or Die is poised to release a bio-pic based on the life of the Apple founder. iSteve stars Justin Long as Steve Jobs, an appropriate choice since the Dodgeball actor played the Mac in those Mac/PC commercials way back when. James Urbaniak as Bill Gates, Michaela Watkins as Melinda Gates, and Lost‘s Jorge Garcia as Steve Wozniak round out the cast.

Unlike the majority of FoD videos, iSteve will play out as if it were a theatrical movie; it’s 81 page script was written in three days and taped in five. The “film’s” writer and director Ryan Perez spoke with The New York Times about the project. “In true Internet fashion, it’s not based on very thorough research — essentially a cursory look at the Steve Jobs Wikipedia page. It’s very silly. But it looks at his whole life.” He added, “We might not be the best, but we will be the first.” Stern’s Jobs starring Ashton Kutcher premiered in January at the Sundance Film Festival but its nationwide release has been delayed; Sorkin’s Steve Jobs biopic doesn’t have a release date yet but is expected to come out sometime in 2013.

iSteve premieres at Funny or Die a week from this Monday on April 15. Catch the laugh-out-loud trailer here; “You’ve got to ride the wave of the future” … Justin Long as Steve Jobs: “What if I am the wave of the future?” Ha! When the parody releases in full you will find it here.

Apple reflects on the passing of Steve Jobs, and you should too

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One year ago today visionary leader Steve Jobs passed away at the age of 56. When you visit Apple.com you will notice the effort that his company put into remembering him on this mournful day in history that is still ripe in memory. Load the homepage and it immediately starts to play a touching tribute; a montage of powerful images fade in and out as we hear Steve introduce some of the most influential technological advances of our time. The video also includes some of Steve’s most impactful quotes regarding Apple’s DNA. When it ends, a note from his successor Tim Cook appears and it opens like this: “Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reflect on his extraordinary life and the many ways he made the world a better place.”

I never met the man, but I miss him dearly. I will forever be grateful to have served my part at his company during the Apple retail revolution. Each and every day I experience Steve’s contributions to society when I boot up my computer, listen to music, and flick away at my phone. But it’s more than that; his inspiration and motivation to work hard, succeed, and love what you do is keen advice that sits with me at my core. Thank you, Steve, and rest in peace.

Apple employees celebrate Steve Jobs’ life at One Infinite Loop

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Today Apple released this enormous photograph. After the world celebrated “Steve Jobs Day” on October 16, the company he built more intimately celebrated his life at One Infinite Loop, Apple’s headquarters in Cupertino, California. Here we can see newly appointed Apple CEO Tim Cook addressing all of his hardworking employees as a giant, iconic image of their former boss and inspiration hangs high above them. In addition to letting the public get a glimpse of the celebration, Apple also updated the www.apple.com/stevejobs website to include all of the messages people sent in following the passing of Steve. Apple claims: “Over a million people from all over the world have shared their memories, thoughts, and feelings about Steve. One thing they all have in common — from personal friends to colleagues to owners of Apple products — is how they’ve been touched by his passion and creativity.” Click the link to see them scroll by and share a message by emailing it to rememberingsteve@apple.com.

Rest in peace, Steve. We miss you.

[Image via Apple]

Rest in peace, Steve

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Shortly after stepping down as CEO of Apple, Steve Jobs passed away on October 5 at the age of 56. Newly appointed CEO Tim Cook released this statement to Apple employees:

Team,

I have some very sad news to share with all of you. Steve passed away earlier today.

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.

We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.

No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.

Tim

The company has signified the passing of Steve at www.apple.com by stripping the homepage of all products and replacing it with an enlarged picture of the innovative leader, his name, and the years 1955-2011. Clicking this image brings you to a new portal www.apple.com/stevejobs that contains a part of Cook’s message and a way to share your thoughts, memories, and condolences with the company and Steve’s family.

Rest in peace, Steve. Thanks for inspiring to think different and transforming the world into a better place. Your contribution to society will reign for all time.

Steve Jobs resigns as Apple CEO, Tim Cook takes over

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I don’t think anybody was expecting this day to come for a very long time, and yet here it is. Steve Jobs has stepped down from his post as CEO of Apple. Steve penned this letter for all to read:

To the Apple Board of Directors and the Apple Community:

I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.

I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.

As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.

I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.

I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.

Steve

The Apple Board of Directors has granted Steve’s wishes; effective immediately former Apple COO Tim Cook is taking over Steve’s vacated position and Steve has been elected Chairman of the Board. In a press release announcing the news, Steve’s achievements are praised and his new role is briefly described:

“Steve has made countless contributions to Apple’s success, and he has attracted and inspired Apple’s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration.”

Tim Cook joined Apple in 1998 and nine years later he became COO of the company. In that position he “played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.” Cook is no stranger to the CEO position; he filled in as interim CEO three times (in 2004, 2009, and January 2011) when Steve was forced to go on medical leave. In his letter Steve says that the day has come when he “[can] no longer meet [his] duties and expectations as Apple’s CEO.” Whether or not this means his medical condition has taken a turn for the worse, I wish him good health.

Though the question on everybody’s mind is going to be Can Apple exist without its leader?, we must take time to realize everything that Steve has done for this company, the technology industry, and the world. Under his leadership, Apple has churned out some of the most innovative products and services for consumers and businesses. He forever changed the music industry with the introduction of the iPod and iTunes, he reinvented the cell phone with the iPhone, he figured out how to make tablet computing popular with the iPad, with Apple designer Jony Ive he set a very high bar in terms of device craftsmanship, and last but certainly not least he pushed personal computing into the future with Mac OS X. Steve Jobs is synonymous with Apple. Whether or not the company will continue to be as successful as it has become over the years under new leadership remains to be seen. Cook has been with the company long enough alongside Steve for me to reside full faith in his ability to carry the company and Steve’s magical legacy onward. As Chairman of the Board, Steve will continue to guide Cook and the company on right path.

In 1985 Steve said this: “I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.” No matter what happens to Steve his sheer genius and passion for the development of how we interact in the world will always be apart of Apple’s DNA. Steve, we’ll miss you at the top and we’ll never forget all of your invaluable contributions.

Continue reading Steve Jobs resigns as Apple CEO, Tim Cook takes over →

Apple reports 2011 Q1 earnings: $6b profit, Macs up 23%, iPhones up 86%, iPods down 7%, iPad…

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Apple’s first quarter financial results are in!  And it’s another record-breaking quarter for Jobs & co.  Number crunching time.  Apple posted a $6 billion profit on $26.74 billion in revenue.  Compare this to one year ago, that’s up from a profit of $3.38 billion on $15.68 billion in revenue.  Says CEO Steve Jobs: “We had a phenomenal holiday quarter with record Mac, iPhone and iPad sales. We are firing on all cylinders and we’ve got some exciting things in the pipeline for this year including iPhone 4 on Verizon which customers can’t wait to get their hands on.”

Now let’s break it down by product category.  Apple sold 4.13 million Macs during the quarter (representing a 23 percent unit increase over the year-ago quarter); 16.24 million iPhones (representing a 86 percent unit growth); and 19.45 million iPods (representing an 7 percent unit decline).  This is the second quarter that includes iPad sales, and how did they do?  7.33 million iPads were sold and that’s way up from the total sold last quarter (3.27 million, in case you’re wondering).

Looking ahead to the second quarter, Apple CFO Peter Oppenheimer expects revenue of about $22 billion and diluted earnings per share of about $4.90.

Unfortunately the earnings call administered by Oppenheimer and COO Tim Cook did not shed light on the health of Steve Jobs who decided to take a medical leave of absence from the company yesterday.  However, the call did bring to light an interesting news bite.  Cook spilled that Apple has invested a ton of money to secure a “very strategic” component for its products.  Though he failed to mention the mystery component, most sources are pinpointing it on the development of extremely high-resolution displays for future iterations of the iPhone and iPad.

Also during the call, Cook commented on iPad’s competitors.  “If you look at what’s out there today, there’s not much,” said Cook. “There’s the ones that use Windows, they’re generally big and heavy and expensive. They have weak battery life, they require a keyboard or a stylus as an input device, customers are frankly just not interested in them. Then you have Android tablets, and the varieties that are out shipping today, their operating system wasn’t designed for tablets. Google has said this, this isn’t just Apple saying this. That means you have the size of a tablet that just isn’t reasonable for what we call a ‘real tablet experience.’ That’s just a scaled-up smartphone, which is a bizarre product category. If you do a side-by-side with an iPad, you’ll pick an iPad.”  He went on to uphold Job’s stance on Android from last quarter’s call: “We firmly believe that our integrated approach is better than the fragmented approach.”

[Via Apple; Engadget, here & here]

Steve Jobs takes medical leave from Apple

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For the second time this year, Apple CEO Steve Jobs is taking a medical leave from the company.  Jobs will remain CEO, and again he has called upon COO Tim Cook to take over Apple’s day to day operations while he’s gone.  Here’s the letter Jobs sent to his employees on Monday:

Team,

At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company.

I have asked Tim Cook to be responsible for all of Apple’s day to day operations. I have great confidence that Tim and the rest of the executive management team will do a terrific job executing the exciting plans we have in place for 2011.

I love Apple so much and hope to be back as soon as I can. In the meantime, my family and I would deeply appreciate respect for our privacy.

Steve

Details surrounding his leave have not surfaced, and Jobs hopes it remains that way.  Get better soon Steve!

[Via Engadget]

Back to the Mac: iLife ’11, FaceTime, Mac OS X Lion, MacBook Air

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Today Steve Jobs hosted an Apple keynote presentation appropriately titled Back to the Mac.  In it he demonstrated the new version of iLife ’11, highlighting major upgrades to iPhoto, iMovie, and GarageBand; introduced FaceTime for the Mac; previewed the next version of Mac OS X; and unveiled two new MacBook Air notebooks.  It’s breakdown time.

iLife ’11: The latest version of iLife packs the usual suspects–iPhone, iMovie, GarageBand, iWeb, and iDVD.  The former three have been given major upgrades in functionality.

iPhoto ’11 features a new full-screen mode.  With a click of a button (the green [+] located at the top left corner of the window), desktop applications, the menu bar, and other distractions disappear.  In full-screen mode you take advantage of more screen real estate when viewing pictures in Events, Faces, Places, Albums, and Projects.  Projects is a new way to view your collection of books and letterpress cards on a wooden bookshelf.  The ability to create custom letterpress cards is a new feature; 15 distinct themes are at your disposal to customize and order directly from Apple to send to relatives and friends.  When you go to create a book or letterpress card, a new dynamic theme browser in carousel style will be presented to you.  There are also a bunch of new slideshow themes including Holiday Mobile, Reflections, and Places.  Want to email a group of photos to a friend?  Now you can create and send an email message within iPhoto; no need to jump out and into a mail client.  You can choose from eight themes to customize how you want your pictures to be presented in the email.  And lastly there’s Facebook enhancements.  Within iPhoto you can now publish photos directly to your wall or to an existing album, and if your friends leave comments on your photos you’ll be able to view them in iPhoto.  You can also tag faces and browse all of your Facebook albums in iPhoto; no need to jump out and into a browser.

iMovie ’11 features new audio editing tools.  Detailed wave forms are color coded, so now you can see where audio levels are too loud or quiet and adjust them properly.  Also there’s a new single-row view that shows you your entire movie project in one horizontal row, making it easier to edit your soundtrack.  One-step effects are also at your disposal.  Adding visual effects like instant replay, flash and hold, and jump cuts at beats can be done with minimal amount of clicks.  The new People Finder feature works similarly to Faces in iPhoto; the software will analyze your video to identify the parts with people in them.  It also finds the close-ups, medium shots, or wide angles making it easier to find these specific shots during an edit session.  There are two new themes: sports and news.  And now you can publish your movies directly Vimeo,CNN iReport, and Apple Podcast Producer in addition to iTunes, YouTube, Facebook, and your mobile devices.  Last there’s movie trailers.  You can choose from 15 templates to create professional-looking movie trailers out of your clips.  Apple commissioned the London Symphony Orchestra to record (in Abbey Road Studios) and perform original tracks for you to use when creating movie trailers.  Outline and storyboard views make it simple to put together a movie trailer in no time.

GarageBand ’11 includes two new features called Flex Time and Groove Matching.  Flex Time allows you to fix timing mistakes on the fly; you can literally click and drag any part of a waveform to change the timing of a note or beat.  Groove Matching is described as “an automatic spell checker for bad rhythm.”  If one (or multiple) instruments appears to be out of rhythm, all you have to do is select the one instrument that has the perfect rhythm (called the Groove Track) and all the other instrument tracks will instantly match it.  A new feature called “How Did I Play?” gives you the opportunity to play along with a piano or guitar lesson, record yourself, and test how you’re doing in real time.  Like Guitar Hero, the GarageBand lesson will keep track of your performance with a performance meter and show you missed notes in red to help you perfect your skills.  A track progess bar will show you how better (or worse) you’re performing a particular song by date.  Finally, there’s new lessons for piano and guitar, as well as new guitar amps and stompbox effects.

iLife ’11 is available for purchase today at $49.  A family pack, which includes 5 licenses, goes for $79.  Keep in mind iLife ships free with every new Mac. Continue reading Back to the Mac: iLife ’11, FaceTime, Mac OS X Lion, MacBook Air →

Apple reports 2010 Q4 earnings: “highest revenue and earnings ever”; Steve Jobs calls out Google & RIM

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As 2010 nears its end, it’s time for companies to share how well (or poorly) they performed during the fourth quarter of the year.  As is the norm for Apple, Inc., Q4 has been another record breaker for them.  Apple posted a record revenue of $20.34 billion and net quarterly profit of $4.31 billion.  Compare this to one year ago, that’s up from a revenue of $12.21 billion and profit of $2.53 billion.  Says CEO Steve Jobs: “We are blown away to report over $20 billion in revenue and over $4 billion in after-tax earnings-both all-time records for Apple.  iPhone sales of 14.1 million were up 91 percent year-over-year, handily beating the 12.1 million phones RIM sold in their most recent quarter.  We still have a few surprises left for the remainder of this calendar year.”

Now let’s break it down by product category.  Apple sold 3.89 million Macs during the quarter (representing a 27 percent unit increase over the year-ago quarter); 14.1 million iPhones (representing a 91 percent unit growth); 9.05 million iPods (representing an 11 percent unit decline); and 4.19 million iPads were sold, succeeding the number of Macs sold!  That’s some crazy stuff right there.  And as for Jobs’ “hobby” that is Apple TV?  The new model sold 250,000 units over the course of its first 18 days on sale.

Looking ahead to the first fiscal quarter of 2011, Apple CFO Peter Oppenheimer expects revenue of about $23 billion and diluted earnings per share of about $4.80.  Saying this was a tremendous quarter for Apple is a huge understatement.

Normally this is where the Apple quarterly earnings post would conclude, but El Jobso couldn’t contain his excitement over the record breaking numbers so he decided to jump onto the conference call (listen to it here) and share some thoughts.  Charged thoughts on the competition.  Some choice quotes:

On RIM’s business model: “[iPhone] handily beat RIM’s most recent quarter.  We’ve now passed RIM and I don’t see them catching up with us in the foreseeable future.  They must move beyond their area of strength and comfort into the unfamiliar territory of trying to become a software platform company.  I think it’s going to be a challenge for them to create a competitive platform and to convince developers to create apps for yet a third software platform, after iOS and Android.  With 300k apps on Apple’s app store, RIM has a high mountain ahead of them to climb.”  “I think at least now it’s a battle for developers, and a battle for the mindshare of developers, and a battle for the mindshare of customers, and I think right now iPhone and Android are winning that battle.”

On Google’s Android “openess” & fragmentation: “Google wants to characterize Android as open, and iOS and the iPhone as closed.  We think this is disingenuous.  Unlike Windows, which has the same interface on every machine, Android is very fragmented.  Compare this with iPhone, where every interface is the same.”  “Twitter client TwitterDeck recently launched their app for Android.  They reported that they had to contend with more than 100 different version of Android software on 244 different handsets.  The multiple hardware and software iterations presented developers with a daunting challenge.”  “We think this open versus closed argument is a smokescreen that hides the real question: What’s better for users, fragmented versus integrated?”  “We are very committed to the integrated approach, no matter how many times Google characterizes it as closed, and we believe that it will trump the fragmented approach, no matter how many times Google characterizes it as open.”

Continue reading Apple reports 2010 Q4 earnings: “highest revenue and earnings ever”; Steve Jobs calls out Google & RIM →

Apple September event roundup: New iPods, iTunes 10, refreshed Apple TV, iOS4 updates

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Today Apple CEO Steve Jobs took the stage to announce a new lineup of iPods, the next version of iTunes, and a refreshed Apple TV.  He also talked about the next two iOS4 software updates.  Let’s dive right into it, shall we?

iPod shuffle: The redesigned fourth generation iPod shuffle brings back the clickable front-facing ring buttons (play/pause, previous, next, volume up, volume down) and keeps VoiceOver control (it speaks artist and song name, multiple playlists, and battery status in 25 different languages) and the back clip.  It now supports playlists and Genius Mixes.  The tiny sqaure casing includes the on/off/play in order/shuffle switch, a VoiceOver button, and a 3.5mm headphone jack for audio and USB charging.  The battery holds up to 15 hours of audio playback.  The shuffle will be available in 5 different colors (grey, blue, green, orange, and pink).  A 2GB model will start shipping in one week for $49.

iPod nano: The redesigned sixth generation iPod nano does away with the click wheel and adds a 1.54 inch (240×240) multitouch display.  It adopts the tiny iPod shuffle aesthetic; it’s even got the built-in back clip.  It is 46 percent smaller and 42 percent lighter than the previous nano model.  To navigate around the iOS-like touch interface, swipe left and right to access different pages of icons, up and down to scroll through lists, double tap to zoom in on photos (there is no pinch-to-zoom), and tap to access other areas.  Any time you want to go back to the home screen simply tap and hold anywhere on the screen (there is no home button).  You can even rotate the screen using two fingers.  You can customize the pages of icons by touching and holding an icon down until it jiggles then dragging it to the desired position.  Everything here should be very familiar to iPhone and iPod touch users; it’s all just miniturized.  The home screen gives you access to playlists, now playing, artists, and Genius Mixes.  Also available is an FM radio, Nike+, a clock, Voice Memo, and access to Photos, Podcasts, Settings, and music categorized by song, album, genre, and composer.  The small enclosure includes a sleep/wake switch and volume up and down buttons on top and the 30-pin dock connector and 3.5mm headphone jack on bottom.  It also has a built-in accelerometer and supports VoiceOver in 29 different languages.  The battery holds up to 24 hours of audio playback.  The nano will be available in 7 different colors (grey, blue, green, orange, pink, charcoal, and Product (RED)).  8GB ($149) and 16GB ($179) models will start shipping in one week.

iPod touch: The fourth generation iPod touch gets even closer in design and functionality to its iPhone cousin.  The new touch features the same 3.5 inch (960×640) Retina Display, Apple A4 processor, back camera, and  front-facing camera, and three-axis gyro sensor as the iPhone 4.  The back camera shoots HD (720p, up to 30fps) video that can be edited on the device with simple trimming (included) or with more advanced editing (the $4.99 iMovie app now supports the iPod touch); it can also shoot stills.  The front-facing camera can shoot stills and supports FaceTime chats over WiFi with other iPod touches and iPhone 4s.  The external buttons and input/output holes remain the same: sleep/wake switch, volume up and volume down, the home button, 30-pin dock connector, 3.5mm headphone jack, build-in speaker and microphone.  802.11n WiFi, Bluetooth 2.1, Nike+, accelerometer, ambient light sensor are still there as well.  The battery holds up to 40 hours of audio and 7 hours of video playback.  The touch will be available in polished aluminium on black only.  8GB ($229), 32GB ($299), and 64GB ($399) will start shipping in one week.

iTunes 10, Apple TV, iOS4 after the break ::   Continue reading Apple September event roundup: New iPods, iTunes 10, refreshed Apple TV, iOS4 updates →

Apple’s answer to iPhone 4 deathgrippers: free cases

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Today Apple held a press conference to address the iPhone 4 antenna problem that’s been making waves in the news recently.  Just to recap, the antenna problem occurs when an iPhone 4 user grips the lower left side of the phone.  AT&T signal strengh drops from five bars to none at a rapid rate when the user touches and/or grips that specific part of the phone.  An official statement from Apple advised users to hold their phones differently or slap on a case.  A case would cover the vulnerable lower left side and result in better signal strength during day-to-day use.  Today Jobs announced that Apple will begin offering their Bumper case for free for all iPhone 4 owners who purchase their device before September 30.  In regards to extending the free case offer Apple says they will evaluate the situation again in late September.  If you’ve already purchased a Bumper case, you can receive a full refund on it.  Since Apple cannot manufacture enough Bumpers fast enough, they will offer a choice of free cases to choose from (these have not been specified yet).  Starting late next week you can apply for a free case at Apple’s online store.  And if you’re totally unsatisfied with your purchase you can get a full refund on the phone; Apple’s got a 30 day return policy and a restocking fee will not be applied.

What led Apple to making this decision to offer free cases?  Read on to find out. Continue reading Apple’s answer to iPhone 4 deathgrippers: free cases →

WWDC ’10: All about iPhone 4

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This year’s World Wide Developers Conference in San Fransisco *officially* introduced the world to the next super phone from Apple dubbed iPhone 4.  Want all the details from the Steve Jobs hosted keynote?  Read on.

Jobs ignited the introduction of the next phone with this choice quote: “It’s the biggest leap since the original iPhone.”  It packs over 100 new features, but per usual, Jobs offers a glimpse into arguably the nine most exciting new features.

(1) All new design

Jobs compares iPhone 4’s design to a “beautiful old Leica camera.”  The phone features a glass surface front and back for optical quality & scratch resistance (plus it’s 30x harder than plastic) and a stainless steel band around the perimeter for strength and antenna integration (plus it provides for extraordinary build quality).  The band is “the primary structural element of the phone.”  It’s used as part of the phone’s antenna system.  Jobs says this is all part of “brilliant engineering.”  There are three slits in the band; one piece is for Bluetooth, Wi-Fi, and GPS, and the other piece for UMTS & GSM.  Now here’s what buttons and levers you’ll find on the phone.  Left side: volume +, volume -, mute; Right side: micro SIM tray; Front: home button, receiver, front-facing camera; Back: camera w/ LED flash; Top: 3.5mm headset jack, second mic for noise cancellation, sleep/wake button; Bottom: mic, 30-pin connector, speaker.  iPhone 4 is just 9.3mm thick, that’s 24% thinner than iPhone 3GS.  Jobs is happy to say “it is the thinnest smartphone on the planet.”

(2) Retina display

That’s the name for Apple’s latest display technology.  iPhone 4’s display contains packs four times the number of pixels into the same 3.5-inch screen found on older iPhone models.  At 326 pixels per inch, Jobs claims that 300ppi is the limit of the human retina and so iPhone 4’s display is “comfortably over that limit.”  This results in incredibly sharp and precise text, images, and video.  Jobs compares it to how text looks in a fine-printed book.  He also throws out this stat: “the retina display has got 78% of the pixels on the iPad, right in the palm of your hand.”

iPhone OS 4 (renamed iOS 4) makes it so that your apps automatically run full size on the retina display.  Apps will look even better on an iOS 4 device because the software automatically renders text and controls in the higher resolution.  So in other words, developers do not have to do any work on their apps to make them look better for the new display.  However, Jobs points out, if devs choose to open up the hood of their apps and add higher resolution artwork “then they will look stunning.”

Here’s some hard specs for you.  iPhone 4 features a 3.5 inch display, 940 x 640 resolution (4x more than iPhone 3GS), 800:1 contrast ratio (4x more than 3GS), and IPS technology for “superb color and wide viewing angle.”  Jobs: “The display is your window into the Internet, into your apps, into your media, into your software. .. We’ve got something here that’s the best window in the planet.”

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Continue reading WWDC ’10: All about iPhone 4 →