The ever-evolving social media and communication platform Snapchat received a major update today, and this one effects the way users chat with friends. Typical software updates have enhanced the app’s flagship feature, you know, sending snaps; fun filters, lenses, and geofilters make snaps unique and even more personal. This latest update, however, focuses on a completely separate section built into Snapchat, one that has been yearning for an overhaul for some time now. I’m talking, of course, about Chat.

When we first launched Chat, our goal was to emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here — when most apps told you when your friend was typing, Chat let you know that your friend was listening. Two years later, we’ve learned a ton about how people talk, but our goal remains unchanged. We want Chat to be the best way to communicate — second only to hanging out face-to-face.

Chat 2.0 is here. So, what’s new? Click on to find out. Continue reading Snapchat encourages cohesive communication in latest app update →