The Lonely Island–aka The Dudes, aka SNL’s Andy Samberg, Jorma Taccone, and Akiva Schaffer–were recently appointed “Creative Directors” for Swedish imported ROKK Vodka.  Apparently they will be “responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce ROKK, the premium priced, freeze filtered vodka.”  Says head Dude Andy Samberg: “Most people ask us to just make videos, but Diageo asked us to be Creative Directors, which sounded fancier. Anyone who’s seen our videos knows we’re fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths.”

Watch the group’s first “ROKK video short” above.  Additional content is expected to hit the ‘Net soon.  Full PR after the break.

[Via PRNewswire] Continue reading The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here →