IBM’s Smarter Planet campaign acknowledges the importance of intelligent systems in the world today.  In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales.  This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.

In other words, IBM is trying to make retailers and consumers alike recognize the importance of technology in the retail industry.  Imagine, if you will, a world where when you walked into a Gap clothing store, a digital personal assistent recognized you by what you were wearing and helped you pick out a new season of clothes based on previous choices and personal taste.  Yeah, that’s what IBM is going for here.

[Via Gizmodo]