Tag Archives: product launch

‘Call of Duty: Modern Warfare 3’ generates $400 million in 24 hours, bests its predecessors to become biggest entertainment launch of all time

Infinity Ward’s latest first-person shooter Call of Duty: Modern Warfare 3 launched one week ago on November 8 and on that day the game sold over 6.5 million units in North America and the UK generating over $400 million in sales. MW3 is the biggest entertainment launch of all time. Does this all sound familiar to you? Well that’s because this is the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment. It started in 2009 when Modern Warfare 2 sold 4.7 million copies and generated $310 million in sales; and then it happened again the very next year when Black Ops sold 5.6 million copies and made $310 million.

Activision CEO Bobby Kotick shared his enthusiasm about the franchise’s success in a press release. “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”

Same time, same place next year, people?

[Via PRNewsWire]

Droid RAZR by Motorola available now for $299 on Verizon Wireless

The latest edition to the Droid smartphone family is officially available for purchase. Verizon launched the super slim and sleek Droid RAZR on November 11, 2011 at precisely 11:11 AM. If you’re ready to sign a new two-year contract with Verizon Wireless, the modern RAZR can be yours for $299.99. The 4G LTE handset can be purchased at Verzion stores and online. If you feel like brushing up on the phone’s specs, flash back to the mid-October introduction.

Verizon iPhone launch information

The Verizon iPhone is almost here. Here’s the scoop on how to get yours.

During the wee morning hours of Thursday, February 3, Verizon Wireless allowed its current subscriber base to preorder the Verizon iPhone 4 on a first-come, first-served basis. After the first two hours of the preorder window (precisely between 3AM and 5AM) VZW ceased online orders of the phone due to high demand and ended the most successful first day sales in the history of the company. Missed out on this opportunity? Not a current VZW customers? Read on.

Beginning Wednesday, February 9, you can order the phone through the Apple Store online for delivery OR reserve it for in-store pick up beginning Thursday, February 10. At at 7AM local time on Thursday the 10th, run–don’t walk–to a brick-and-mortar Apple Store to purchase the phone; they’ll be sold on a first-come, first-served basis.  On launch day you’ll also find the phone being sold at over 2,000 Verizon Wireless Stores (also starting at 7AM), Best Buy, select Wal-Mart stores, and online at verizonwireless.com and apple.com. Verizon’s got a nice Special Upgrade Offer happening right now; it’ll help you save money on purchasing an iPhone if you bought your latest handset between 11/26 and 1/10.

Got it? Good. Starting brewing some coffee now and prepare for the online and retail insanity to begin. The day you’ve been dreaming about is just around the corner.

[Via Engadget, here & here]

Boxee Box launches with promise of Netflix & Hulu Plus integration on the way

Last night the developers at Boxee hosted a launch party in NYC to celebrate the debut of the Boxee Box by D-Link.  We already know everything there is to know about the Internet streaming box, so I’ll jump right into the juicy new details shared at the launch party.  First, Netflix and Hulu Plus are coming to the Boxee Box; the former is expected to arrive before the end of the year, and there’s no release window for the latter though Boxee promises they’re working on it.  They’re also working on an updated version of the 2-sided Boxee remote (one side control buttons, the other a QWERTY keyboard for search) that will include a dedicated Netflix button.  VUDU, TED, VEVO, and VICE videos will be accessible to browse and stream on the Box, too.  There’s also been some changes to the user interface since it was last previewed in the beta.  The home screen is a lot more streamlined, making it easier to find your content and view featured content.  A new drop down menu provides quick links to Home, Shows, Movies, Apps, Files, and a search bar.  Music and photos have been pushed into the Files category until the Boxee team can find time to give it some more “TLC.”

And that about does it.  Boxee Box can be yours today for a cool $199.99.

[Via BoxeeBlog]