Are you a fan of the Internet pranks that truly terrify people in the name of good marketing? Well, today’s your lucky day. I’ve got a juicy one here for you, and it comes from Paramount, the studio behind the Paranormal Activity franchise. To boost awareness for The Ghost Dimension, the sixth and final film in the franchise, PA producer Oren Peli has dropped this highly entertaining prank video that follows unsuspecting house hunters entering the original haunted house featured in the 2007 original film. Peli shared the clip on his Facebook page with the caption, “Can you blame me for selling my house?” Fun fact: Peli, who wrote and directed the first one, shot it in this very San Diego-based home that he owned at the time. Now watch as the open house hauntings make those who enter quake in fear and scream bloody murder.
Four films and one spinoff later, the Paranormal Activity franchise is ready to reach its climax and conclusion. Paranormal Activity: The Ghost Dimension is prepared to guide the supernatural horror flicks that came before it into the light by addressing the many unanswered questions and riddles left lingering over the years. Producer Jason Blum of Blumhouse Productions confirmed to USA Today that Ghost Dimension is indeed the final installment and that answers are coming.
“It’s coming to an end. This is it, the finale,” says Blum. “We’re saying it before the movie opens. We’re not going to grind this horror franchise into the ground. This will keep Paranormal Activity as part of this culture and this particular time in a really fantastic way. We couldn’t go just teasing. All the questions that everyone has asked from the past Paranormal Activity films: What does Toby look like? What’s the backstory to the families? These questions have been teased out. Now they will be answered.”
That’s a big one. Ever since the first Paranormal Activity released in 2007, audiences have been forced to use their powerful imaginations to put a face on the invisible, angry entity that has been terrorizing the families featured in all the movies. In Ghost Dimensions, a special video recording device enables the latest family to actually see the paranormal activity going on around them. PA producer and director of the original Oren Peli commented on this major reveal: “We’ve done well without showing Toby, being able to create tensions and scares based on audiences’ imagination,” he said. “But people are very curious.”
Curious, indeed! And by the looks of it, Ghost Dimension may just be the most haunting Paranormal Activity of all. Watch the debut trailer hanging above to see what I mean. Though the many sequels failed to capture the same kind of awe and suspense of the original, this final chapter aims to bring it all home by tying everything that came before it together in a neat bow. Hopefully plot satisfaction and fun scares will have made the journey worth it.
Eight years after the micro-budget original spent $15,000 and made $193 million at the box office worldwide, there’s no denying the powerful effect the Paranormal Activity franchise has had on the horror genre and the box office in general. It spurred the proliferation of scary micro-budget movies including other Blumhouse works like Insidious, Sinister, and The Purge. And perhaps we haven’t seen the last of PA after all?
“At some point, might there be a reboot? You never know. We’ve never discussed it,” says Blum. “[But] we made this movie like it’s the end of this Paranormal line for sure.”