On September 9 a new Flame Red version of the Nintendo 3DS will join the Cosmo Black and Aqua Blue paint jobs on retail shelves. Remember, the significant 3DS price drop goes into effect tomorrow August 12, so all three color variants will be sold for a reasonable $169.99. (Don’t forget: If you’re an early adopter and already own a 3DS, connect to the Nintendo eShop before midnight tonight to become eligible for a boatload of free Virtual Console games!)

In a press release (pasted after the break) Nintendo of America President Reggie Fils-Aime pumps up anticipation for the holiday sales season. “Nintendo 3DS is poised to be on fire for the holidays, with its new suggested retail price, great games and our new Flame Red color,” said Fils-Aime. “With major upcoming releases in the Star Fox, Pokémon and Mario series, in addition to downloadable offerings from Nintendo eShop, Nintendo Video and Netflix, the system offers new and fun experiences to owners on a daily basis.”

3DS sales have been waning since the initial launch surge in March due to lack of must-get titles. Nintendo is aware of this, and that’s why they’re gearing up for an exciting games lineup starting in September.  Star Fox 64 3D releases alongside the Flame Red 3DS in September, Super Mario 3D Land (featuring the famed Tanooki Suit) drops in November, and Mario Kart 7 races to the 3D handheld this December.

[Via Nintendo] Continue reading Nintendo screams FLAME ON! with shiny new 3DS out September 9 →