Tag Archives: Nike Mag

Happy Back to the Future Day!

October 21, 2015Hilarity, Movies, Television, Video2015 Nike Mag, Back to the Future, Jimmy Kimmel Live, Nike MagScott Meisner

Great Scott, we made it! In Back to the Future Part II, Doc Brown and Marty McFly travel to the future, specifically October 21, 2015. And that day is today! No, we don’t have flying cars, but the Cubs are in the playoffs and Biff is running for president! To celebrate this special occasion, check out this BTTF reunion staged by Jimmy Kimmel. Christopher Lloyd and Michael J. Fox return in character for a fun, 10-minute conversation about the present future they arrive in, via Delorean DMC-12, of course. Then, jump after the break to watch Lloyd as Doc once more in a special announcement hyping the Blu-ray trilogy.

In other BTTF news, Nike has announced a followup to its Nike Mag sneaker. Unlike its predecessor, the 2015 Nike Mag will, in fact, feature power laces that lace themselves, just like they do in the movie. As we near the end of 2015, more details are bound to surface so stick it here for when that happens.

Kid Cudi presents Conan O’Brien his Surface to Air jacket

September 29, 2011Hilarity, Television, VideoConan, Conan O'Brien, jacket, Kid Cudi, late-night TV, Nike Mag, sneakers, Surface to Air, TBSScott Meisner

A kid named Cudi stopped by Conan last night not to perform but to chat. After showing off his squeaky clean Nike “Back to the Future” Mags (he bought five of them!), Cudder gave Coco the sleek leather jacket he designed with Surface to Air. Watch the funny happen up top.

Nike Mag auction ends, raises $11.3 million for McFly’s charity

September 21, 2011Design, News, Video2011 Nike Mag, auction, eBay, Michael J. Fox Foundation, Nike, Nike Mag, numbers, sales, sales figures, shoes, sneakersScott Meisner

Between September 8 and September 13, 1500 pairs of the 2011 Nike Mag sold on eBay. In total, the eBay auctions over that ten-day period raised $5,695,190.53; all proceeds are going to Michael J. Fox’s charity for Parkinson’s research. But it doesn’t end there. Remember that Google founder Sergey Brin and his wife Anne Wojcicki have offered to match all donations to the Foundation up to $50 million through the end of 2012. With that taken into consideration, the grand total morphs into a whopping $11,390,381.10. What an impressive feat for sneakerheads, Back to the Future fans, and the Parkinson’s community!

The celebration doesn’t end here. It continues after the break where you’ll find four “official” Nike videos providing behind-the-scenes looks at the making of the shoe from the future. Now all we have to do is wait until 2015 when the real Nike Mag comes complete with auto-lacing.

[Via Stupiddope] Continue reading Nike Mag auction ends, raises $11.3 million for McFly’s charity →

2011 Nike Mag auction begins, Christopher Lloyd returns in “Back For The Future” (video)

September 10, 2011Design, Images, Video2011 Nike Mag, ad, ad campaign, advertisement, auction, Back to the Future, Christopher Lloyd, David Letterman, eBay, Late Show with David Letterman, Michael J. Fox Foundation, Nike, Nike Mag, shoes, short, short film, sneakersScott Meisner

That last post detailing the launch of the 2011 Nike Mag Back to the Future sneaker is filling to the brim, so I’ve decided to make a new landing for all the latest on the greatest shoe never made (until now, that is).

The auction kicked off September 8 at 8:30PM PST and it will last for ten days. Every day 150 pairs of the sneaker will be made available at eBay. Here’s a link to the Nike Mag-eBay portal. There you’ll be able to view and bid on the shoes, ranging in size from 7 to 13. After a quick glance, most of the shoes currently hover around the $2,500 price point. But don’t let those early tallies fool you; British rapper Tinie Tempah won the first Mag on-site at the Nike launch event with a winning bid of $37,500, and bids on eBay have reportedly reached the $75,000 mark. So unless you’re willing to drop thousands for the shoe from the future, pass your time by drifting your eyes to the next paragraph.

Last night Michael J. Fox appeared on the David Letterman to detail the shoe and it’s release. After showing it off, he announced that Google founder Sergey Brin and his wife Anne Wojcicki have offered to match all donations to the Michael J. Fox Foundation up to $50 million through the end of 2012. So even though you sit there in frustration knowing that owning the Mag is a pipe dream, you can rest assured that all of the money exchanged over the course of the 10-day auction is going to a great cause. If you’re itching to donate to Parkinson’s research in other ways, visit www.michaeljfox.org. Watch Fox’s Letterman appearance after the break.

And finally, the last topic that must be discussed is the marketing campaign behind the Mag release. Check it:

When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a ‘Lost Scene’ to honor the original Back to the Future films and characters, capturing Doc Brown’s efforts to make Marty ‘fit in’ during his visit to 2015. [via Nike]

And so Back For The Future was born. BTTF executive producer Frank Marshall directed the short film and Robert Zemeckis (helmer of the trilogy) came back to EP. Also returning is the mad scientist himself–Christopher Lloyd as Doc Emmett Brown and Donald Fullilove as salesman Goldie Wilson III. SNL castmember Bill Hader and basketball star Kevin Durant also star in the video embedded after the break. Below, find even more stills of the glorious Mag.

Continue reading 2011 Nike Mag auction begins, Christopher Lloyd returns in “Back For The Future” (video) →