Computer-maker HP, musical genius Dr. Dre, and Interscope chairman Jimmy Iovine have announced a joint collaboration to make audio sound better, from what you hear on your computer to the earbuds or headphones you use on the go.
Iovine to CNET News: “We have to fix the entire chain. Our position is to go to all the sources and try to improve sound and educate people…We can’t put anything weak in the line. Whoever puts out things that sound bad shouldn’t be as cool as something that sounds great.” Iovine added: “I just want our product to sound better. The record business committed many, many mistakes in the last 10 years, and I’m right in there. One of them was letting its product get degraded. It’s one thing to let it get stolen, it’s another to allow it to be degraded because then you really don’t have a chance…video games and TV quality are getting better and the quality of our work is getting lower. If that happens, then music will become disposable. That’s something we can fix.”
This is very interesting news for the music industry. In today’s digital age of the MP3 format, iPods, and computers, it is very important that the sound of music quality does not disintegrate. The iPod earbuds that ship with every iPod, for example, do not produce good enough sound for the listener. Also, many computers are not constructed with speakers than can boast the proper bass and sound required for MP3s to be played at their potential. In the end, it is all about music being played the way they were meant to be heard and I believe that this alliance between HP, Dre, and Interscope will lead the way in incorporating premium sound capability in all mediums from MP3 players to PC laptops. Sources spilled to CNET News that “HP will release premium-priced laptops, headsets, and software featuring the “Beats by Dr. Dre” brand sometime this fall.”
[Via CNET]