DJ Daito Manabe was hired by Nike to create this viral video to promote Nike’s new Free Run+ running shoes.  Daito and crew effectively turned the shoes into controllers and used them to create slick beats and alter sounds by tapping, bending, and twisting them in all sorts of ways.  How’d they do it?  In an interview Daito said “he used flex sensors and accelerometers to make the shoes interactive.  He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live.”  The result is what you see in the video above.  Freakin’ awesome.

[Via CreateDigitalMusic; Engadget]