Tag Archives: commercial

HTC ad campaign is just what the consumer ordered

Technology, Television, Video, , , ,

Now that HTC is becoming more of a household brand with its slew of sleek cell phones coming out for AT&T (Pure, Tilt2), T-Mobile (G1, myTouch 3G), and Verizon (Touch Diamond, Imagio, O-Zone, Droid Eris?), it deserves an ad campaign to further integrate its brand image and make a name for itself in the consumer world.  And you know what, it works for me.  The “HTC You” campaign commercials and print ads are clean, sleek, and catchy (“You don’t need to get a phone. You need a phone that gets you”).  And most important of all they get the HTC name out there and get people talking.  And talk people should do–HTC, their partnerships with companies like Google, and their self-concocted Sense UI really do pay off their great, user-friendly handsets.  Check out one of the commercials below, and look after the break for another one.

[Via Engadget]

Continue reading HTC ad campaign is just what the consumer ordered →

Windows 7, the day after: Apple fights back, gigantic burgers are eaten

Hilarity, Technology, Television, Video, , , , , , , , ,

Here’s a couple treats for you.  Apple has already started the anti-ad war against Windows 7 with this latest (and in my opinion, one of the greatest) “I’m a Mac, I’m a PC” advertisement.  Look after the break for two more new Windows 7 bashing ads.

 

Nerd alert: Remember the picture  of the Windows 7-branded burger from Burger King?  Well here’s proof that it existed and that people paid the premium to eat it.  Gross.  Look after the break for a second burger video.

[Via Engadget here & here; Gizmodo]

Continue reading Windows 7, the day after: Apple fights back, gigantic burgers are eaten →

Verizon is packing the heat with ‘Droid Does’ viral campaign

Images, News, Technology, Video, , , , , , , , ,

APPLE, WATCH OUT.  Verizon is taking the battle to you, not AT&T, with this advertisement that is pushing over the airwaves on major networks such as FOX.

The 30 second spot begins with a bunch of “iDon’t” phrases, clearly bashing the Apple iPhone for all the things it can’tdo.  This plays alongside an Apple commercial-esque playful tune.  About 20 seconds in the viral fun begins.  The phrase “Droid Does” forms in a futuristic and mechanistic way and it leaves the viewer with a hint: something is coming in November.  Those who closely watched the ad caught the text visible on the bottom of the screen.  This is a commercial for Verizon, and, interestingly, Verizon had to state that “Droid is a registered trademark of Lucasfilm Ltd., licensed to Verizon.”  (It seems as if Mr. George Lucas owns the word “droid.”)

Anyway..after further investigation, all signs point to this being a commercial for Verizon’s first Android-powered cell phone, properly called “Droid.”  (For all you fellow techies, its code-name was Sholes.)  This device is developed by Motorola and will run Google’s Android operating system, version 2.0.  The teaser page includes an “alien counter” that has been decyphered; the timer ends on October 30.  Will more information be released about this mystery device on that date?  We shall wait and see…

Well, looks like we don’t have to wait thatlong for some new info.  The fellas at Boy Genius Report have captured some images of the Motorola Droid.  Here’s a summation of their “hands-on:” it runs Android 2.0; it’s very thin (for a QWERTY smartphone); it’s fast; it has a 3.7 inch capacitive display; it runs on a TI OMAP3430 processor; it has a 5-megapixel camera (with flash).  Will report on more information as it comes.  For now, check out images of the Droid below.

[Via Engadget; Gizmodo, here & here; BGR]

New Windows Phone commercial is odd, confusing

Technology, Television, Video, , , , , ,

Come on, Microsoft marketers.  You can surely do better than this.  When a company attemps to rebrand a major compenent of its structure the aim is to make things clear not foggy.  Windows Mobile is now Windows Phone.  I got that.  These new phones run only on AT&T?  Is the HTC Pure THE Windows phone?  Obviously the answer to both of these questions is “no,” but this commercial unfortunately makes it all too confusing for mainstream consumers.

[Via Engadget]

Conan interviews Intel’s “rockstar,” Ajay Bhatt

Hilarity, Technology, Television, Video, , , , , , , ,

A few months ago Intel created an ad campaign highlighting who they deem are “rockstars.”  One of these commericals highlighted Ajay Bhatt, the co-inventor of the USB port.  After some investigating, the crew at The Tonight Show with Conan O’Brien found out that the Bhatt in the Intel commercial was not Bhatt but an look-alike actor.  So, Conan decided to sit down with Bhatt in what turns out to be an informative and obviously comical interview.  The clip shows the original Intel ad…and at the end of the clip, Conan reveals a new one, this time featuring Bhatt himself.  Worth the watch, enjoy!

MS creates Windows 7 Launch Party ad; the parody makes it worthwhile

Hilarity, Technology, Video, , , , , , ,

With the release of Windows 7 just around the corner (October 22), Microsoft has created an instructional video about how to make the perfect launch party to celebrate the new operating system.  It is so lame it’s kinda funny.  (Can you say awkward actors interacting in the most awkward of ways?)  It is a six minute video, and you should not watch it in it’s entirety.  However, you should at least scrub through it.  Why, you ask?  YouTube user “cabel” has created a parody of the video, and it is funny, in the inappropriate kind of way.  So funny, in fact, that it makes the effort of the Microsoft advertisers who made the original worthwhile!  Check out the parody video after the break. Continue reading MS creates Windows 7 Launch Party ad; the parody makes it worthwhile →