Tag Archives: commercial

AT&T and Verizon drop all lawsuits…for now

AT&T Commercial

Last we heard in this AT&T vs. Verizon Wireless “There’s a Map for That” commercials debacle, AT&T had lost in court against VZ when they tried to force VZ to pull all of their Map-related advertisements from the air.  The judge had marked a date later this month where the two companies would battle again over this silly issue.

Now, however, AT&T has decided to drop all its lawsuits against Verizon.  Finally.

Instead of putting their money towards upgrading their 3G network, AT&T has decided to spew anti-Verizon ads featuring the quirky Luke Wilson.  Let’s take a step back for a moment.  This whole thing started when Verizon aired a commercial comparing their widespread US 3G coverage (on a map) to AT&T’s dismal coverage.  AT&T sued them because they stipulated that mass audiences would read their sad 3G coverage for their vastly more widespread voice coverage.  (AT&T, I doubt anyone made this blunder in the first place.)  After losing in court they’ve decided to create these Luke Wilson ads that fight back against Verizon in a nonsensical way; these ads don’t focus on AT&T’s 3G coverage, they are all about 3G speed.  Hey AT&T–Verizon’s got the SPEED, too; plus, they cover much more of the US than you do.  I’ve said this twice now, and I’ll say it one more time–AT&T, stop the lawsuits and advertisements and start actually expanding your 3G coverage!

Oh, and not only do Verizon’s ads make sense they are far superior than yours.  See for yourself.  Look after the break for the latest “headless Luke Wilson” AT&T and Verizon “misfit toys” spots.  (True this ad and other recent VZ ads have poked at the iPhone, but what they are really hitting hard is AT&T’s dismal 3G coverage.  Let ’em have it.)

[Via Engadget; Gizmodo]

Continue reading AT&T and Verizon drop all lawsuits…for now

Toshiba sends an arm chair into space

In a strange attempt to advertise its new 2010 REGZA SV LCD TV series, Toshiba sent “an ordinary living room chair” into outerspace.  Check it out!

Facts about the shoot:

• The shots were taken at a staggering 98,268 feet above the earth using Toshiba’s own cameras
• To reach the altitude required and to conform with Federal Aviation Administration regulations, the weight of the rig had to be carefully managed to a weight of no more than four pounds
• Tied to the rig was a specially created full-sized model chair made of biodegradable balsa wood – the chair was made by a company called Artem and cost about £2,500
• Launch coordinates of the rig were – 119 degrees, 14 minutes by 40 degrees, 48 minute (12 miles North-East of the town of Gerlach, Nevada)
• The quality of the footage from the Toshiba IK-HR1S cameras was: 1920×1080 pixel count; 1080i @ 50hz; 100 Mbps
• The temperature dropped to minus 90 degrees when the chair reached 52,037 feet
• The chair took 83 minutes to reach an altitude of 98,268 feet where it broke and took just 24 minutes to fall back down to earth with the rig.

[Via Engadget; Gizmodo; Toshiba.uk]

Palm heads in a new (better) direction with new Pixi ad

Goodbye creepy really strange non-sensical really pale you scare me zombie girl.  Hello normalcy.  Palm has decided to take a more traditional route to advertising with its new Palm Pixi WebOS-enabled smartphone.  And I like it.  Because it doesn’t disturb me like the Palm Pre ad campaign did many a-time.

The Palm Pixi will be made available on Sprint for $99 on November 15.

[Via Engadget]

Verizon takes another jab at AT&T with slew of new “maps” adverts

What happens when you have a great 3G phone (ie. the iPhone) but a poor cell phone carrier that lacks proper 3G coverage (read: AT&T)?  You get plopped onto the Island of Misfit Toys, that’s what.  Look after the break for two more anti-AT&T ads from Verizon Wireless.  Oh, it’s on.

[Via Engadget]

Continue reading Verizon takes another jab at AT&T with slew of new “maps” adverts

New Droid commercials finally bring Android into play

We’ve already seen the viral iDont and pods falling from space promos.  Now Verizon has decided to take a turn in marketing strategy moving towards more traditional “this is what the product can actually do” commercials.  I mean, what does DroidDoes do does did?  Peek after the break for two more spots that will take over the airwaves “soon.”

[Via Engadget]

Continue reading New Droid commercials finally bring Android into play

Droid commercial #2: fighter jets, pods flying out of the sky

“What in the world is that?”

Silly man, it’s the Droid by Motorola, Verizon’s first Android phone.  It does everything iDon’t, remember?  The Droid “drops” November 6.  (That’s tomorrow, people!)

I’m really enjoying this super sci-fi viral marketing campaign.  Never has Verizon created such a bold and exciting ad campaign.  And it’s working; there’s much hype for tomorrow’s highly anticipated launch.