Tag Archives: Cirque du Soleil

Day Zero: Project Natal for Xbox 360 Experience

On Monday June 14 Microsoft hosted a pre-E3 event called World Premiere Project Natal for Xbox 360 Experience.  It was described as “a spectacular live performance imagined by Cirque du Soleil” and that’s exactly what it was.  Sort of.  Here’s what went down.

So we get there and wait in an enormously long line.  But that didn’t matter much since our tickets guaranteed entrance into the event.  While waiting outside we could hear the faint sound of heavy drums, and as we neared the front doors “Cirque” people were there to greet us with exotic dancing.  People in line received green and purple Xbox-branded wrist bands and we were eventually split up into two lines according to wrist band color.

As we start heading inside the jungle-themed Galen Center at USC we are handed yet another wristband; this time it’s an Xbox 360 USB band.  Inside it’s rather dim when we’re welcomed by Xbox reps who are handing out white ponchos with over-sized shoulder pads (I felt like Lady Gaga).  After bringing fitted with the ponchos, we are instructed to walk towards to large auditorium.  On our way into the auditorium we are startled by an Indian “family” who is sitting in a couch inside a mock living room.  There is a large square cut out in the wall and the family invites us to walk through the wall opening (which symbolized walking out of a TV and into reality).  The two parents and their children said hello to us in some Indian dialect and then directed us into the main auditorium.  You can say we were dazed and confused at this point.

The large auditorium housed all the white poncho-dressed guests; it looked like we were all part of some nerd cult.  Before the main event, we all just stood around and watched a bunch of Cirque people bizarrely dance around us and interact with others.  People with purple bands sat in the seats, those with green bands stood on the center floor.  Around us were large screens populated with Xbox avatars walking around a virtual jungle.

After a bit of a wait the lights went down and the main event began.  Three screens fell from the ceiling and a Cirque man introduced a “Prologue”.  The first part of the show featured a child riding in on Cirque elephant, climbing up on prop rocks, and using an Xbox 360 controller to play through three undisclosed games.  When he reached the top of the rocky structure a curtain was removed from the top rock and a bright green Xbox logo was revealed.  Then our shoulder pads lit up bright green.  Big applause.  When the child turned his back to us the screen projected his avatar that copied his every move.  When an arm was raised, the avatar lifted his arm in the same fashion.  Since there was some lag, you could tell this was all pre-recorded, but the effect was still impressive.  Then the big reveal: Project Natal is now Kinect.


Continue reading Day Zero: Project Natal for Xbox 360 Experience

Preview: Project Natal for Xbox 360 Experience

On Monday June 14 I will be attending the Microsoft pre-E3 event titled World Premiere Project Natal for Xbox 360 Experience.  It’s described as “a spectacular live performance imagined by Cirque du Soleil.”  The LA Times has the scoopt on what to expect at the Natal-themed event.  Microsoft rented out USC’s Galen Center for three weeks so a  cast including 80 performers “supported by a crew of more than 100 designers, set builders, engineers and seamstresses” could properly prepare for what hopes to be a fantastical and visually stunning performance.

But what does Cirque du Soleil have to do with motion-sensing hardware for a video games console?  Though the 45-minute long event is being kept under wraps, show director Michel Laprise had this to say about the theme: “It’s a story about humanity, about a quest and about overcoming obstacles.  In history, there have been discoveries that have made us leap forward as a civilization. But those technologies demanded that we master their language, the language of machines.  This time, it’s the machine that’s adapting.  The human is at the center, doing what comes naturally.  Moving, jumping, talking.  And it’s up to the machine to interpret what that means.”

Microsoft would not disclose how much this secretive spectacular cost them.  Microsoft’s Aaron Greenberg said, “This is a massive investment for Microsoft.  For us, it wasn’t about the money.  It was about creating an experience that would be remembered forever.”

In an FAQ, Microsoft states that “some seating areas of the event are a standing experience” and they “recommend comfortable shoes.”  Whether that means the event is part show/part hands-on Natal, I’m not so sure.  For those of you not attending the event and want to see how it all unfolds, don’t fret!  Check back this space tomorrow evening to read all about what happened at the event.  And if that’s not enough for you, MTV will air a commercial-free condensed program covering the event on Tuesday June 15 at 3:30PM (ET).  It will re-air on Nick at Nite, mtvU, MTV Hits, and Logo Tuesday, June 15 at 9:00PM (ET).  (In related news, SPIKE TV will air an exclusive televised stream of the Microsoft press conference (called “Xbox 360: The Future Revealed”) tomorrow June 14 at 1:30-3:00PM (ET).)