Burger King restaurants will be undergoing a significant renovation, transforming their bland, generic fast-food look into a more modern and futuristic model. According to BK Chairman and CEO John Chidsey: “I’d call it more contemporary, edgy, futuristic. It feels so much more like an upscale restaurant.” The revovation, dubbed “20/20,” will affect 12,000 BK restaurants worldwide and will cost between $300,000 to $600,000 per restaurant. The renovations include “rotating red flame chandeliers, TV-screen menus, and industrial-inspired corrugated metal and brick walls.” The redesign has already begun and has affected about 60 percent of BK locations globally. BK has stated that 75 additional restaurants will be transformed by this year’s end, but it will take years for all BK locations to be retrofitted.
Will such a drastic change in look help the BK Lounge in sales and gain an edge against its competition (re: McDonalds)? It is too early too tell. I’m just looking forward to playing around with the touch-screen menus.
