Infinity Ward’s latest first-person shooter Call of Duty: Modern Warfare 3 launched one week ago on November 8 and on that day the game sold over 6.5 million units in North America and the UK generating over $400 million in sales. MW3 is the biggest entertainment launch of all time. Does this all sound familiar to you? Well that’s because this is the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment. It started in 2009 when Modern Warfare 2 sold 4.7 million copies and generated $310 million in sales; and then it happened again the very next year when Black Ops sold 5.6 million copies and made $310 million.

Activision CEO Bobby Kotick shared his enthusiasm about the franchise’s success in a press release. “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories. Other than Call of Duty, there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”

Same time, same place next year, people?

[Via PRNewsWire]