According to Brandchannel, a division of global branding agency Interbrand, Apple products can be found in 30 percent of the top movies at the U.S. box office in 2010. Last year delivered 33 high-grossing films that made it to #1 in the box office; Apple products appeared in 10 of them, so now you can see where that percentage comes from. Of the 591 brands identified in the #1 flicks, Apple was clearly the most dominant. Its product placement leadership over the years, however, has been on the decline. After reaching its product placement peak in 2008 (when Apple products showed up in nearly 50 percent (20 of 41) of #1 films), its visibility in those top films dropped about six percent in 2009 (appearing in 19 of 44 films) and a staggering 14 percent in 2010. Hop after the break to see a handy chart put together by Brandchannel that helps visualize things. Though the numbers may be dropping year-over-year, there’s no question that Apple wears the product placement crown. I mean, their products are so pretty, what do you expect?

Other fun facts brought to you by Broadcom… Nike, Chevrolet and Ford tied for second place after Apple, each appearing in 24 percent of the top films; Sony, Dell, Land Rover, and Glock appeared in at least 15 percent of the #1 films; the single movie with the most placements was Iron Man 2 with a whopping 64 brand placements. Click here for more stats.

[Via Gizmodo; Broadchannel] Continue reading Apple is Hollywood’s product placement king →