Tag Archives: brand

Google renames Android Market the Google Play Store, puts all of its offerings under one roof (er, cloud)

March 7, 2012News, Technology, VideoAndroid Market, apps, brand, cloud services, Google, Google Play Store, rebrand, rebranding, the cloudScott Meisner

Today Google made the executive decision to rename the Android Market and emphasize the importance of its cloud services. The newly branded Google Play Store brings together all of the company’s offerings–namely music, movies, books and apps–and ultimately ties together Android Market, Google Music and the Google eBookstore into one streamlined entity. On the Internet and Android phones and tablets the Market is now referred to as the Play Store and individual Google apps are seeing the name change, too: Google Play Movies, Google Play Books and Google Play Music. Google reminds its customers that everything is cloud-based, meaning that if you download content on your computer it will automagically find a home on your Android-powered phone and tablet, and vice-versa.

A phased OTA update is currently rolling out to devices running Android 2.2 or higher. Besides the name change, everything else pretty much remains the same. Check out some minor visual changes and get a taste of Google’s refreshed portal to music, apps, and more right here, right now: https://play.google.com/store. Video after the break.

[Via Google 1, 2, 3] Continue reading Google renames Android Market the Google Play Store, puts all of its offerings under one roof (er, cloud) →

Here is the mighty HTML5 logo

January 19, 2011Images, Technologybrand, branding, HTML5, HTML5 logo, logo, open web standard, W3C, World Wide Web ConsortiumScott Meisner

It’s a bird, it’s a plane, it’s…the brand new HTML5 logo! In order to take on Flash, the powerful and highly capable open web standard HTML5 must have its own emblem to show off its sleekness, right? The World Wide Web Consortium (W3C) created the new branding and if the community at large embraces the logo it will adopt it as its own official logo for HTML5 in Q1 2011. W3C even came up with these endearing words to stand behind the standard:

It stands strong and true, resilient and universal as the markup you write. It shines as bright and as bold as the forward-thinking, dedicated web developers you are. It’s the standard’s standard, a pennant for progress. And it certainly doesn’t use tables for layout.

We present an HTML5 logo.

In addition to creating the HTML5 logo, W3C made up icons for eight high level technology classes enabled by the HTML5 technologies. They too are snazzy so check ’em out in the gallery below.

[Via Engadget; W3]

Comedy Central unveils new logo

December 10, 2010Image cache, News, Television, Videobrand, Comedy Central, logo, network brand, rebrandScott Meisner

Comedy Central’s got a new logo, and that’s it. A bit too similar to the copyright logo, if you ask me. The new logo is part of a larger rebranding for the network, something it hasn’t done in over a decade. Comedy Central senior VP Bob Salazar had this to say about the fresh look. “If you think of social media, video games, and the conventional competition, it has changed dramatically in the last 10 years,” Salazar said. “Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for.” He shares that the upside-down “Central” in the logo represents the “irreverent wink” of the network.

The new logo goes into effect January 1, and the network’s website will undergo a cosmetic transformation January 11. In addition to the rebranding, Comedy Central has big things planned for the new year. The network will celebrate South Park‘s 15th anniversary, air a new celebrity roast, and premiere Onion SportsDome and The Comedy Awards. Look after the break to watch a video that introduces the new look to viewers.

[Via Deadline; ComedyCentral] Continue reading Comedy Central unveils new logo →

AMD makes it official: the ATI brand is no more

August 30, 2010News, TechnologyAMD, ATI, brand, branding, graphics cards, graphics chipsScott Meisner

From the beginning of time the great battle between ATI and NVIDIA computer graphics cards maintained strength as both sides of the competition continually upped one another with new, advanced graphics technologies. There certainly were times when one company would surpass the other for extended periods of time, but there’s no denying that the graphics arms race between ATI and NVIDIA still remains hotted debate to this day. But on this day, things are about to change ever so slightly. When computer processor manufacturer AMD bought ATI Technologies in 2006, AMD thought it was appropriate to keep the ATI brand alive alongside the AMD name, likely because so many consumers and business partners were so aware of that brand leading up to that point. Today AMD decided to cut ties with the ATI brand, and starting “later this year” all new graphics chips will be branded with the letters AMD only. AMD Radion and FirePro (see images above) will become the new logos plastered on new graphics chips. Exisiting products will not see a name change (ie. “ATI Radeon” chips, such as the Radeon HD 5000 series, will not be renamed). What led to this decision, you ask? AMD market research findings has an answer for you:

1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors.
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.

It has also been reported that the death of ATI branding comes at a time when AMD is readying their hybrid CPU and GPU chips, and Engadget logically points out that would be beneficial to have a “unified branding strategy” during this sensitive transition period from one technology to another. Long live ATI!

[Via TechReport; Engadget; Gizmodo]