Tag Archives: ad

McD’s installs a steam machine in latest ad for coffee

Fast food giant McDonald’s has gone ahead and put a steam machine inside a transit shelter marquee to promote their hot coffee to freezing cold people waiting for the bus.  The ad reads “Your coffee is ready.”  Not so sure this will have people running to their local McDonald’s for their gross coffee, but the effect will definitely turn heads.

[Via Gizmodo]

Amazon Kindle commercial features a lovely song, with a lovely artist

The latest stop motion TV spot for the Amazon Kindle features up-and-coming artist Annie Little.  She stars in the commercial and sings the song “Fly Me Away.”  The Fly Me Away EP includes three songs and is available at Amazon to purchase.  The song used in the commercial is available for free, so you should definitely pick it up.  She’s quite talented and I’m sure this will not be last we see of her.

AT&T and Verizon drop all lawsuits…for now

AT&T Commercial

Last we heard in this AT&T vs. Verizon Wireless “There’s a Map for That” commercials debacle, AT&T had lost in court against VZ when they tried to force VZ to pull all of their Map-related advertisements from the air.  The judge had marked a date later this month where the two companies would battle again over this silly issue.

Now, however, AT&T has decided to drop all its lawsuits against Verizon.  Finally.

Instead of putting their money towards upgrading their 3G network, AT&T has decided to spew anti-Verizon ads featuring the quirky Luke Wilson.  Let’s take a step back for a moment.  This whole thing started when Verizon aired a commercial comparing their widespread US 3G coverage (on a map) to AT&T’s dismal coverage.  AT&T sued them because they stipulated that mass audiences would read their sad 3G coverage for their vastly more widespread voice coverage.  (AT&T, I doubt anyone made this blunder in the first place.)  After losing in court they’ve decided to create these Luke Wilson ads that fight back against Verizon in a nonsensical way; these ads don’t focus on AT&T’s 3G coverage, they are all about 3G speed.  Hey AT&T–Verizon’s got the SPEED, too; plus, they cover much more of the US than you do.  I’ve said this twice now, and I’ll say it one more time–AT&T, stop the lawsuits and advertisements and start actually expanding your 3G coverage!

Oh, and not only do Verizon’s ads make sense they are far superior than yours.  See for yourself.  Look after the break for the latest “headless Luke Wilson” AT&T and Verizon “misfit toys” spots.  (True this ad and other recent VZ ads have poked at the iPhone, but what they are really hitting hard is AT&T’s dismal 3G coverage.  Let ’em have it.)

[Via Engadget; Gizmodo]

Continue reading AT&T and Verizon drop all lawsuits…for now

AT&T brings Verizon to court, loses

It has been reported that a federal judge has ruled against AT&T’s request to pull the Verizon “There’s a Map for That” advertisements from the airwaves.  No surprise here.

What’s interesting, though, is that the judge has deemed it necessary for the two celluar carriers to meet again in court to discuss the matter further.  Apparently the judge called the ads “sneaky” and said that it is possible that viewers may mistunderstand the ads intent becuase “most people who are watching TV are semi-catatonic.”  Ha!  The court meets again on December 16.

For now, Verizon has all the freedom in the world to continue pumping out these advertisements for the holiday season without any scruff from AT&T.  Unless you count this sad, terrible ad featuring one of the Wilson brothers:

[Via Engadget, here & here]

Toshiba sends an arm chair into space

In a strange attempt to advertise its new 2010 REGZA SV LCD TV series, Toshiba sent “an ordinary living room chair” into outerspace.  Check it out!

Facts about the shoot:

• The shots were taken at a staggering 98,268 feet above the earth using Toshiba’s own cameras
• To reach the altitude required and to conform with Federal Aviation Administration regulations, the weight of the rig had to be carefully managed to a weight of no more than four pounds
• Tied to the rig was a specially created full-sized model chair made of biodegradable balsa wood – the chair was made by a company called Artem and cost about £2,500
• Launch coordinates of the rig were – 119 degrees, 14 minutes by 40 degrees, 48 minute (12 miles North-East of the town of Gerlach, Nevada)
• The quality of the footage from the Toshiba IK-HR1S cameras was: 1920×1080 pixel count; 1080i @ 50hz; 100 Mbps
• The temperature dropped to minus 90 degrees when the chair reached 52,037 feet
• The chair took 83 minutes to reach an altitude of 98,268 feet where it broke and took just 24 minutes to fall back down to earth with the rig.

[Via Engadget; Gizmodo; Toshiba.uk]

Palm heads in a new (better) direction with new Pixi ad

Goodbye creepy really strange non-sensical really pale you scare me zombie girl.  Hello normalcy.  Palm has decided to take a more traditional route to advertising with its new Palm Pixi WebOS-enabled smartphone.  And I like it.  Because it doesn’t disturb me like the Palm Pre ad campaign did many a-time.

The Palm Pixi will be made available on Sprint for $99 on November 15.

[Via Engadget]

HP utilizing tilt-shifting photography for latest ad campaign

And it rocks.

HP has used the techniques of tilt-shifting photography and minuature faking for the latest ad campaign called “Create Amazing.”  Tilt-shift photography “refers to the use of camera movements on small- and medium-format cameras, and sometimes specifically refers to the use of tilt for selective focus, often for simulating a miniature scene.”  Miniature faking is “a process in which a photograph of a life-size location or object is made to look like a photograph of a miniature scale model.  Blurring parts of the photo simulates the shallow depth of field normally encountered in close-up photography, making the scene seem much smaller than it actually is.”  “A miniature can also be simulated digitally, using an image editor to blur the top and bottom of the photograph, so that only the subject is sharp.”

UPDATE:  Apparently the video was taken off YouTube because the filmmaker still needs to clear it with HP.  I will repost as soon as it reappears on the Internet.

[Via Engadget; Wiki, here & here]