Tag Archives: ad campaign

Droid commercial #2: fighter jets, pods flying out of the sky

November 5, 2009Technology, Videoad, ad campaign, advertisement, Android, Cell phone, commercial, Droid, Google Android, Motorola, Verizon, Verizon Wireless, viral, viral marketing, VZScott Meisner

“What in the world is that?”

Silly man, it’s the Droid by Motorola, Verizon’s first Android phone. It does everything iDon’t, remember? The Droid “drops” November 6. (That’s tomorrow, people!)

I’m really enjoying this super sci-fi viral marketing campaign. Never has Verizon created such a bold and exciting ad campaign. And it’s working; there’s much hype for tomorrow’s highly anticipated launch.

HTC ad campaign is just what the consumer ordered

October 28, 2009Technology, Television, Videoad, ad campaign, cell phones, commercial, HTCScott Meisner

Now that HTC is becoming more of a household brand with its slew of sleek cell phones coming out for AT&T (Pure, Tilt2), T-Mobile (G1, myTouch 3G), and Verizon (Touch Diamond, Imagio, O-Zone, Droid Eris?), it deserves an ad campaign to further integrate its brand image and make a name for itself in the consumer world. And you know what, it works for me. The “HTC You” campaign commercials and print ads are clean, sleek, and catchy (“You don’t need to get a phone. You need a phone that gets you”). And most important of all they get the HTC name out there and get people talking. And talk people should do–HTC, their partnerships with companies like Google, and their self-concocted Sense UI really do pay off their great, user-friendly handsets. Check out one of the commercials below, and look after the break for another one.