Tag Archives: ad

TV PSA: ‘Revolution’ gears up for midseason finale on Monday, won’t return until March

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The battle for power begins on Monday, November 26 as we head toward the midseason finale of NBC’s buzzy new drama Revolution. So says the promotional artwork whipped together for next week’s pivotal episode titled “Nobody’s Fault But Mine.” Following the Led Zeppelin heavy “Kashmir” episode that aired earlier this week, Charlie, her uncle Miles, Aaron, and Nora have finally made it to Philadelphia  the city where Sebastian “Bass” Monroe has set up camp. Will Charlie (at long last) rescue her captive brother Danny? Will Miles succumb to Monroe’s pressure and rejoin the Republic (as was hinted at in last week’s hallucination)? What is Monroe’s ultimate plan when/if he gains power via the pendent with Rachel’s help? These are the questions you should be asking heading into Monday’s episode. Expect a major cliffhanger at the end–why?–because new episodes won’t return until March 25 and NBC has to leave viewers begging for more during such an excruciatingly long hiatus.

Revolution‘s midseason finale airs Monday, November 26 at 10PM on NBC.

[Image via TVLine]

Facebook reaches one billion active users

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A million users isn’t cool. You know what’s cool? A billion users.

Today Mark Zuckerberg announced that there are more than one billion people using Facebook actively each month. In his own words through a short but sweet blog post:

This morning, there are more than one billion people using Facebook actively each month.

If you’re reading this: thank you for giving me and my little team the honor of serving you.

Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.

Whether or not this incredible factoid will help boost the social network’s failing stock, it’s something to really think about. What this means is that one in seven people all around the world log on to Facebook and actively spend time there for at least a month. Zuckerberg tagged his post with a fact sheet that spits out other impressive bits of info like… there have been over 1.13 “likes” since the site’s launch; 219 billion photos uploaded; 17 billion location-tagged posts; 62.6 million songs have been played 22 billion times; Facebook now has 600M mobile users; the median age of the user is about 22 (close your account, mom!); and the list goes on.

To celebrate the milestone, Facebook teamed with ad agency Wieden & Kennedy to produce a minute-and-a-half “brand video” entitled The Things That Connect Us. In an interview with Ad Age, Facebook’s head of consumer marketing Rebecca Van Dyck shared the inspiration behind it. “What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process. We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion–we wanted to express that huge range of connectivity and how we interact with each other.”

The ad is embedded after the break. Continue reading Facebook reaches one billion active users →

‘Mad Men’ returns March 25

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It’s official: Mad Men returns to AMC from its (insanely long) hiatus on March 25. More good news: the season 5 opener will be the series’ first two-hour premiere. Take in the minimalist and grand new artwork above; it features a free-falling, silhouetted Don Draper displaced from the show’s famous title sequence. Now whip out your calendar and mark the 25th of March in red and black, you know you want to.

2011 Nike Mag auction begins, Christopher Lloyd returns in “Back For The Future” (video)

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That last post detailing the launch of the 2011 Nike Mag Back to the Future sneaker is filling to the brim, so I’ve decided to make a new landing for all the latest on the greatest shoe never made (until now, that is).

The auction kicked off September 8 at 8:30PM PST and it will last for ten days. Every day 150 pairs of the sneaker will be made available at eBay. Here’s a link to the Nike Mag-eBay portal. There you’ll be able to view and bid on the shoes, ranging in size from 7 to 13. After a quick glance, most of the shoes currently hover around the $2,500 price point. But don’t let those early tallies fool you; British rapper Tinie Tempah won the first Mag on-site at the Nike launch event with a winning bid of $37,500, and bids on eBay have reportedly reached the $75,000 mark. So unless you’re willing to drop thousands for the shoe from the future, pass your time by drifting your eyes to the next paragraph.

Last night Michael J. Fox appeared on the David Letterman to detail the shoe and it’s release. After showing it off, he announced that Google founder Sergey Brin and his wife Anne Wojcicki have offered to match all donations to the Michael J. Fox Foundation up to $50 million through the end of 2012. So even though you sit there in frustration knowing that owning the Mag is a pipe dream, you can rest assured that all of the money exchanged over the course of the 10-day auction is going to a great cause. If you’re itching to donate to Parkinson’s research in other ways, visit www.michaeljfox.org. Watch Fox’s Letterman appearance after the break.

And finally, the last topic that must be discussed is the marketing campaign behind the Mag release. Check it:

When the original Back to the Future creative team learned of Nike’s desire to support Fox’s foundation with the release of the 2011 NIKE MAG shoes, Executive Producer Frank Marshall joined the effort. A concept was hatched to develop a ‘Lost Scene’ to honor the original Back to the Future films and characters, capturing Doc Brown’s efforts to make Marty ‘fit in’ during his visit to 2015. [via Nike]

And so Back For The Future was born. BTTF executive producer Frank Marshall directed the short film and Robert Zemeckis (helmer of the trilogy) came back to EP. Also returning is the mad scientist himself–Christopher Lloyd as Doc Emmett Brown and Donald Fullilove as salesman Goldie Wilson III. SNL castmember Bill Hader and basketball star Kevin Durant also star in the video embedded after the break. Below, find even more stills of the glorious Mag.

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Continue reading 2011 Nike Mag auction begins, Christopher Lloyd returns in “Back For The Future” (video) →

The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here

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The Lonely Island–aka The Dudes, aka SNL’s Andy Samberg, Jorma Taccone, and Akiva Schaffer–were recently appointed “Creative Directors” for Swedish imported ROKK Vodka.  Apparently they will be “responsible for the brand’s consumer engagement, which includes creating digital material to market the brand and help introduce ROKK, the premium priced, freeze filtered vodka.”  Says head Dude Andy Samberg: “Most people ask us to just make videos, but Diageo asked us to be Creative Directors, which sounded fancier. Anyone who’s seen our videos knows we’re fancy guys, so we said yes. And they also gave us a bunch of ROKK Vodka, which we enjoy drinking with our mouths.”

Watch the group’s first “ROKK video short” above.  Additional content is expected to hit the ‘Net soon.  Full PR after the break.

[Via PRNewswire] Continue reading The Lonely Island become ROKK Vodka ‘Creative Directors’; watch their first ad here →

PlayStation Move is for man-babies

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In collaboration with ad agency Saatchi & Saatchi, Sony has developed a peculiar new advertising campaign for the Latin American market.  In the two commercials Sony is hoping build awareness of the PlayStation, along with the recently released PlayStation Move motion accessory.  All I see are freakishly giant MAN-BABIES.  But here’s how Sony explains it:

“The first commercial…features a baby as a depiction of the emotions that are often associated with the purest form of entertainment. It reminds us of a time when even the smallest actions, sights and sounds can provoke unhinged and constant entertainment.”

Riiight.  Look after the break to watch another commercial starring MAN-BABIES!  Oh Sony, you never fail to awkwardly impress.

[Via PlayStationBlog; Joystiq] Continue reading PlayStation Move is for man-babies →

Windows 7 plays nice with Mac whilst engaging in Avatar Blu-ray session

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Microsoft has finally got it right with their latest Windows 7 ad.  The cutesy animation paired with an Avatar cameo captures an appropriate (albeit bizarre) aesthetic that informs viewers about Windows 7’s Blu-ray playback support in a fun, creative way.  Apple, the ball’s in your court.

[Via Gizmodo]

Kinect TV ads: YOU are the controller.

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Here we go!  Microsoft has officially begun the marketing blitz for Kinect.  At the center of all these commercials is the philosophy that you don’t have to have any previous knowledge of playing video games; you are the controller, so it all comes naturally.  Look after the break for two more ads featuring flailing children in large, brightly lit living spaces plus an extended commercial highlighting Xbox Live with Kinect functionality.

[Via Joystiq] Continue reading Kinect TV ads: YOU are the controller. →

Spy film themed room stars in Anderson/Coppola directed beer commercial

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A young man brings a date home to his a ’60s-era European apartment, replete with a console that controls the lighting, furniture and televisions.  But as she tinkers with the remote controls, the system goes haywire.

The rest will remain a mystery until you mash play above.  It’s a Stella Artois (beer) commercial directed by Wes Anderson and Roman Coppola.

[Via Gizmodo; AdInfo]

Windows Phone 7: 10 devices, 4 launch hardware partners, 60 mobile carriers in over 30 countries worldwide; coming 10/21 in Europe & Asia, early November in U.S.

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Today Microsoft CEO Steve Ballmer took the stage in New York City to reveal the final details surrounding the launch of Windows Phone 7.  Microsoft first unveiled their new cell phone operating system in February at Mobile World Congress; next they spotlighted developer support at MIX’10; and most recently they detailed Xbox Live integration.  All there was left to do is reveal launch harware and mobile operator partners and device release dates and pricing.  And that’s exactly what went down today in NYC.

Let’s start with the Windows Phone 7 launch hardware partners and the actual devices you might potentially pick up come this holiday season.  Samsung, LG, HTC, and Dell are collectively bringing ten new devices that will run WP7.  The Samsung Focus (codenamed Cetus) features a 4-inch (480×800) Super AMOLED display, 1GHz processor, 5 megapixel camera with LED flash, and 8GB of onboard storage with microSD expansion up to 32GB.  It’s the thinnest WP7 launch device measuring at 9.9mm (or .3 inches) thin.  It will launch exclusively with AT&T in the U.S.  The Samsung Omnia 7 features the same 4-inch (480×800) Super AMOLED display, 1GHz Snapdragon processor, 5 megapixel camera with LED flash, and 8GB of onboard storage.  It will launch with Orange (France and UK), SFR (France), Movistar (Spain), and Deutsch Telekom on November 8.  The LG Quantum (or Optimus 7Q outside the U.S.) features a 3.5 inch (480×800) display, 1GHz Snapdragon processor, 5 megapixel camera with LED flash, 8GB of onboard storage, a slideout QWERTY keyboard, and it comes preloaded with PlayTo, an app that allows users to wirelessly stream content to DLNA-enabled devices.  It will launch exclusively with AT&T in the U.S. and with Telstra in Australia.  The LG Optimus 7 features a 3.8 inch (480×800) LCD display, 1GHz processor, 5 megapixel camera with LED flash, and 16GB of onboard storage.  It will launch with Telus (Canada), América Móvil (Mexico), Movistar (Spain), Vodafone (Germany, Italy, Spain and UK), and SingTel (Singapore).

HTC is launching five WP7-powered devices.  The HTC HD7 features a 4.3 inch (480×800) display (it’s the WP7 launch device with the largest display), 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with dual LED flash (supports HD 720p video recording), 16GB of onboard memory, built-in kickstand, and it comes preloaded with Netflix, Slacker,  T-Mobile Family Room (a note-taking sharing app), and a T-Mobile TV entertainment app.  It will launch exclusively with T-Mobile in the U.S. in mid-November and with O2 (UK, Germany, Ireland), Movistar (Spain), SingTel (Singapore), Telstra (Australia), and Bouygues Telecom (France) on October 21.  The HTC 7 Surround features a 3.8 inch (480×800) display, 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with LED flash (supports HD 720p video recording), built-in kickstand, and 8GB of onboard storage.  What makes this device standout from all the others is the slideout speaker that features Dolby Mobile and SRS Surround Sound technologies.  It will launch exclusively with AT&T in the U.S. and with Telus in Canada.  The HTC 7 Pro will be the first WP7 CDMA device and will launch exclusively with Sprint in the first half of 2011.  It features a 3.6 inch (400×800) display, 1GHz Snapdragon processor, 576MB of RAM, 5 megapixel autofocus camera with LED flash (supports HD 720p video recording), 16GB of onboard storage, and a slideout QWERTY keyboard.  Update: The 7 Pro will arrive in Europe “early next year.”  The HTC 7 Mozart and HTC 7 Trophy are two WP7 handsets that will not (initially, at least) not make it to the U.S. market.  They both feature a 1GHz Snapdragon processor, 576MB of RAM, 8GB of built-in storage, and HD 720p video recording.  Here’s where they differ.  The Mozart features a sleek aluminum unibody construction with a  3.7-inch (480×800) display and 8 megapixel camera with a Xenon flash.  The Trophy, on the other hand, features a slightly larger 3.8 inch (480×800) display and a slightly lesser 5 megapixel camera with LED flash.  The Mozart with launch with Orange (France and UK), Deutsche Telekom (Germany), Telstra (Australia) and the Trophy will launch with Vodafone (Australia, Germany, Spain and UK) and SFR (France).

And finally there’s the Dell Venue Pro.  It features a 4.1-inch (480×800) AMOLED display, 1GHz Snapdragon processor,  5 megapixel camera with flash, and a portrait-designed QWERTY keyboard.  It will launch exclusively with T-Mobile in the U.S.

And that’s a wrap on the hardware discussion.  As you can see, all ten WP7 devices are very similar in terms of internals: the 1GHz processor, the 5 megapixel camera, the 8GB-16GB internal storage, 3.5 inch to 4.3 displays, and the handful of slideout QWERTY keyboard-equipped models.  Through the end of the year, WP7 devices will be exclusive to AT&T and T-Mobile; this leaves a wide gap in the CDMA (Verizon/Sprint) playing field.  By the time Q1 of 2011 rolls around, Microsoft better have deals finalized with the other mobile carriers if they truly want to compete in the competitive smartphone market.  Also, hardware partners will eventually have to up their game with better and differentiating specifications and designs if they want to stay relevant.  HTC is doing a fine job so far with the 7 Surround speaker design the HD7’s large 4.3 inch display.  But for now, the WP7 starting lineup is quite impressive.  The stars are certainly aligning for a successful launch.

In addition to revealing hardware and mobile carrier partners, Microsoft also shared some information regarding software developments.  Though they weren’t specific about the exact number of launch apps for Windows Marketplace, they did show off bunch of promising apps.  They include Twitter, eBay, Fandango, Netflix, Slacker, IMDb, and games such as Tetris, The Sims 3, Monopoly, Need for Speed: Undercover, and The Harvest.  AT&T CEO Ralph de la Vega was on hand to show off the AT&T U-verse app.  The app will be preloaded on all AT&T WP7 devices and will allow users to download and watch TV shows on the go.  If you are already a U-verse subscriber at home, accessing and downloading content off the app is free.  You will have the ability to manage your DVR recordings, access TV guide listings and an On Demand library.  If you are not a subscriber, AT&T will offer a $9.99/month plan to watch TV on the go when WP7 launches wide in November.  (Keep in mind, “live” TV is not available; you are simply downloading content to watch now or later.)  In related news, AT&T has confirmed that Xbox 360 owners will have the ability to use their console as a U-verse receiver starting October 15.  New subscribers can order a $99 Xbox installation kit and a technician will load the software onto the console for you; current subscribers will be forced to pay an extra $55 on top of the $99 installation kit to make the switch from set-top box to Xbox.  And here’s one last software tidbit: Microsoft promises a free software update bringing copy-and-paste functionality to all WP7 devices will be pushed out in “early 2011.”  Update: In a statement Microsoft confirms that public beta software will be available for Mac users to sync “select content” with their WP7 device later this year.  Look after the break for the first two WP7 commercials!

Apple, Google, RIM…it’s on.

[Via Engadget, here, here & here; Quantum image via PhoneArena] Continue reading Windows Phone 7: 10 devices, 4 launch hardware partners, 60 mobile carriers in over 30 countries worldwide; coming 10/21 in Europe & Asia, early November in U.S. →