So you know how you can ‘like’ websites, in the same way you can ‘like’ a friend’s status update on Facebook? Well Google wants a slice of the social recommendation pie, and they’re doing that by introducing a new Google Search feature called +1s. El Goog describes it as “the digital shorthand for “this is pretty cool.”” If you understand the ‘like’ concept invented by Facebook, you’ll immediately get what Google is going for with +1. When you tap the new +1 button, which is located at the end of every search result right next to the Instant Preview magnifying glass icon, you are instantly recommending that site to friends and the public at large. Need a concrete example to fully comprehend what’s going on here? Google explains…
“Say, for example, you’re planning a winter trip to Tahoe, Calif. When you do a search, you may now see a +1 from your slalom-skiing aunt next to the result for a lodge in the area. Or if you’re looking for a new pasta recipe, we’ll show you +1’s from your culinary genius college roommate. And even if none of your friends are baristas or caffeine addicts, we may still show you how many people across the web have +1’d your local coffee shop. … The beauty of +1’s is their relevance—you get the right recommendations (because they come from people who matter to you), at the right time (when you are actually looking for information about that topic) and in the right format (your search results).”
Currently the search giant requires you to be logged into a Google Account to see the +1 results. The new feature will already rolling out to English Google search results and ads. Once you see them appear, start +1-ing and let the great social search experiment begin!
In related Google news, the company has selected Kansas City, Kansas to be the inaugural recipient of the fiber-based ultra high-speed 1 gigabit broadband network. Back in February of last year Google began a country-wide search looking for a U.S. to use as a test subject for its broadband network installation plans. The mayor of Topeka, Kansas went so far as legally changing the name of the town to “Google” for the entire month of April to gain the attention of the company; but in the end, Google selected Kansas City and things are about to get blazingly fast there. But don’t fret, towns that didn’t get selected. Google assures everyone that “today is the start, not the end of the project. And over the coming months, we’ll be talking to other interested cities about the possibility of us bringing ultra high-speed broadband to their communities.”
Look after the break to watch videos summing up the +1 and Kansas City news bites.
[Via GoogleBlog 1, 2] Continue reading Google wants you to ‘like’ search results using new feature called “+1s” (also, Kansas City gets ultra high-speed network) →
