Shot by fashion photographer Nathaniel Goldberg, the ads features ‘real people’ rather than models, and contain the new Evian strapline: Live Young.
I’m really diggin’ Evian’s latest ad campaign. Nice addition to this masterpiece. More photos in the gallery below.
[Via IBelieveInAdvertising]
Imagine this: In the future magazine stands will be interactive on the consumer-end and communicative with your portable tablet computer. Cynergy’s magazine kiosk concept bring that future to life today. Using a Microsoft Surface table and proprietary software, Cynergy created a highly intuitive and seemless way to preview and purchase magazines on the go. As you can see in the video above, it’s as simple as this: You go up to one of these “public” tables and browse a full library of magazines and sort them by category, popularity, etc. Once you find something you’re interested in, you tap the cover to view its table of contents and preview it. When you’re ready to buy a digital version of it, you place down your tablet device (that’s running Cynergy’s “custom designed and built” software) onto the table and it’s instantly recognized. Your name and credit amount pops up on screen. To take the magazine with you, simply drag and drop the zine’s cover from the Surface to your tablet. (The visuals during this part are very neat; the zine actually appears to move from the table to the tablet without hiccup). And now you own the magazine; it’s sitting in your digital (print) media collection on your tablet. I can totally see something like this being implemented for tablets like the iPad and (future) color screen e-readers. Look after the break for a second demo.
[Via BusinessInsider; Gizmodo; Engadget]
With the release of the iPad soon upon us, companies are scrambling to show off their latest content made specifically for the iPad and other tablet devices. Here we have VIV Magazine giving us a sneak peek into how their zine spreads of the future will look like. In the video above VIV examples how an article about ‘five common sex fears’ would look like on a tablet. It’s full of stunning visuals and begs for user interactivity. [Looks like they took that video down. It’s been replaced with the second video.] In the second video above, Alexx Henry Photography explains that VIV is a completely digital magazine, so they’re able to “put motion into print where we weren’t able to before.” And don’t mix this up with what you see in the movies: “In the end we aren’t making moving pictures. We’re creating pictures that move.” Bring on the print media revolution!
[Via AlexxHenry; Gizmodo]
John Makinson, CEO of book publisher Penguin, unveiled to a crowd this week his vision for the iPad and how be plans on pushing “books” and other content to it. I say “books” because these demos look more like applications to me. In fact, Makinson says, “for the time being at least we’ll be creating a lot of our digital content as applications for sales in app stores in HTML, rather than as ebooks. The definition of a book itself, as you can see, is up for grabs.” As demonstrated in the video above, Penguin plans on bringing children’s books with support for embeddable sound, touch interactivity, and accelerometer (shaking/tilting) implementation; interactive textbooks (human anatomy, shown here); an “online community for vampire lovers” (OK?); a travel companion with an itinerary and maps; and lastly a far-out “intergalactic GPS system” that uses the GPS chip and augmented reality to reveal star constellations when you point the device to the sky. That last one will likely remain a concept for a while. It’s good to see a company really looking ahead into the future of print/digital media. The iPad has the power to do these things; it’s up to the developers (here, book publishers) to make it happen. ‘Nother video of Makinson speaking to the crowd about his ideas after the break.
Watching these demos makes me wish I had a kid so I could buy him an iPad and watch him interact and learn in ways I never imagined were possible when I was a toddler.
[Via PaidContent; Gizmodo]
So this is what Wired is going to look like on the iPad. Pretty cool, huh? Wired teamed up with Adobe to create Wired Reader, a digital version of the real-life magazine. The UI looks stunning and the back-and-forth between pages, images, and video is very fluid. It runs on top of Adobe’s AIR app, allowing developers to easily convert the Reader to run on other mobile devices and even the PC or Mac. Will the iPad revolutionize the print media industry? Hard evidence like this points towards a resounding “yes.”
[Via Wired]
Rapper Kid Cudi is one of 30 “Most Stylish New Yorkers” featured in the latest issue of Time Out New York. If you’re interested in his inspirations, where he shops, and his favorite designers click here to read the interview. Check out the gallery below for a crop of images from the photoshoot, and look after the break for a behind-the-scenes video from the shoot.
[Via DatNewCudi, here & here; KanyeBlog]
Continue reading Kid Cudi covers Time Out New York, is one of “Most Stylish New Yorkers”
DAMN. This year’s Sports Illustrated Swimsuit Issue cover model is g-g-gorgeous. Her name’s Brooklyn Decker, she’s 22, and this is her fifth appearence in a Swimsuit Issue.
Check out a handful of pics from the photoshoot in the gallery below, and take a gander at the behind-the-scenes video. Click here for more pictures and video.
[Via SI]
Rihanna graces the January cover of GQ Magazine, and it seems that she forgot to wear a top. Fine by me. In the GQ interview she talks about her split with abusive ex Chris Brown. “It’s relieving because it was built up for so long, and all these thoughts and emotions have been running through my mind for the past eight months. And now it’s like I finally get to let go and move on.” She also says, “I wanted people to move on with me.” Oh, I’m moving on with you alright. I mean…your new album Rated R is great! Check out an additional (and even more revealing) shot of Rihanna in the gallery below.
[Via EW; Huffinton Post]
The publishers at Popular Magazine have joined the digital revolution in print media with their rendition of a concept tablet device displaying their magazine in a digitized form. PopSci publisher Bonnier teamed up with design agency BERG to create this mock tablet called Mag+ that does its best to recreate the magazine in a digital environment. Bonnier joins Time Inc.’s Sports Illustrated and Conde Nast’s Wired in the movement towards a digital future for magazines. If this is indeed the future for magazines and even newspapers, I say bring it on. Technology and interactivity could be long sought solution for keeping print media alive in a digital age ruled by the Internet.
[Via Gizmodo]
Publishers Condé Nast, Hearst, Meredith, News Corporation, and Time Inc. have come together to paint the future of digital distribution for their products. Their plan is to create technologies that will allow for the distribution of content to go beyond traditional magazines and print media and foray into digital formats ready for laptops, smartphones, and e-book readers. The DRM-free content will be fully customizable for various screen sizes and multiple operating systems. Here’s an excerpt from the official press release (which is displayed in full after the break).
The goal of this digital initiative is fourfold, to create: a highly featured common reading application capable of rendering the distinctive look and feel of each publication; a robust publishing platform optimized for multiple devices, operating systems and screen sizes; a consumer storefront offering an extensive selection of reading options; and a rich array of innovative advertising opportunities.
Though there is no name, release date, or further details surrounding this impressive joint venture, I have a feeling our glimpse into Time Inc.’s Wonder Factory device is a hint of what’s to come.
[Via Engadget]
Continue reading Major magazine publishers push for a joint digital revolution
[Via Gizmodo]
Yeah so remember when I posted about Esquire’s attempt to re-energize the zine industry with the inclusion of augmented reality tricks hidden within its latest issue? Well look what we have here. In order to augment your reality (ie. see Downey Jr. jump around on the page) you need to point a special-coded marker to your computer’s webcam. It looks like customers are receiving the issue with the address label covering the marker on the cover page! WTF, indeed.
Esquire has commented on the matter. And that can be read after the break if you so choose to do so.
[Via Gawker] Continue reading Address label finds fault with Esquire’s ‘magic’ issue