And just like that, Hulu’s jumping on the ad-free bandwagon. To compete with the ad-free competition (namely Netflix and Amazon), Hulu is now offering a No Commercials plan at $11.99/month. That’s four dollars more than the Limited Commercials plan (formally known as Hulu Plus) that has been around for awhile now. Nearly all of Hulu’s library of TV shows and movies will steam without ads; there are only a handful of series that will roll ads before and after (but not during) a viewing session and they are: Grey’s Anatomy, Once Upon A Time, Marvel’s Agents of S.H.I.E.L.D., Scandal, Grimm, New Girl, and How To Get Away With Murder. The reason? It’s simply a matter of licensing deals. Other than that, you can say goodbye to commercials on Hulu as long as you sign up for or upgrade to the new plan.
“At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience,” said Hulu CEO Mike Hopkins in a blog post. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”
The ad-free plan comes at a time when Hulu really has to start showing its muscle if it wants to continue to compete with the likes of Netflix and Amazon. Both of those streaming services have consumers flocking to their content libraries thanks to high quality original productions (see: House of Cards, Transparent, etc.) and exclusive partnerships with major film houses. In addition to introducing this new plan, Hulu is doing its part by churning out original content (The Mindy Project is coming soon, as is an anticipated new series from J.J. Abrams and Stephen King, 11/22/63) and making deals with companies like EPIX. In fact, Hulu recently snagged EPIX away from Netflix, and this will result in an influx of hit films from Lionsgate, MGM and Paramount. Game on.