Saul, Saul, you better call Saul / He’ll fight for your rights when your back’s to the wall / Stick it the man, justice for all / You better call Saul!

The hype machine for Breaking Bad prequel-spinoff hybrid Better Call Saul is officially up and running now that a music video for it is out. Country musician Junior Brown belts out a catchy tune written by Saul co-creators Vince Gilligan and Peter Gould and series composer Dave Porter. This sure is a unique way to market a new show, and I’ve got to say they pretty much nailed it. Over the course of the song, a couple of fine ladies wheel out televisions featuring Walter White’s lawyer played by Bob Odenkirk and viewers will catch a handful of glimpses from the upcoming series.

Better Call Saul debuts in February on AMC, and it has already been renewed for a second season set to bow later in 2016.