On April 2 Amazon unveiled their latest foray into the hardware space. After making ebooks and tablets the online retailer is directly competing with Apple TV and Roku with their very own media streamer called Amazon Fire TV. The $99 box comes packed with myriad subscription-based and streaming services including Netflix, Hulu Plus, and of course Amazon Instant Video with Prime benefits to Amazon’s catalog of exclusive content.
There really are three things that set the Fire TV apart from the competition. First is its raw power. The box is powered by a quad-core processor, a dedicated GPU, 2GB of RAM, and it supports 1080p video and Dolby Digital Plus surround sound. The company is claiming it has 3x the processing power and 4x the memory of Apple TV and Roku. These specs allow for a fast and fluid experience navigating the UI and media playback. Such generous guts support Amazon’s anti-buffering initiative they’re calling ASAP, or Advanced Streaming and Prediction; instead of waiting 10+ seconds for a video to buffer and stream, the Fire TV will smartly predict the movies and shows you will watch and get them ready for streaming so when you hit play it will immediately begin playback. More specs: ’round back you’ll find a port for power, HDMI, optical audio, Ethernet, and USB. Wi-Fi and Bluetooth are also inside.
Amazon’s Fire TV also supports voice search. The included media remote sports a mic that listens to your audible search queries. Simply tap the voice button and speak into the remote to instantly search TV shows, movies, actors, directors, and genres. Of course, an on-screen keyboard is provided in case the software can’t pick up on what you’re saying for whatever reason. Note that the remote is paired to the streamer via Bluetooth so direct line-of-sight for control is not necessary.
Additionally, the box is being billed as a gaming machine. Does it compete with heavy hitters like the Xbox One and PS4–no way, but that doesn’t mean it won’t fight to become an affordable way to access easy-to-pickup titles like world-builder Minecraft and racer Asphalt. In fact, Amazon is so dedicated to making Fire TV a gaming destination that it is also selling a separately sold Amazon Fire Game Controller for $39.99 that is very reminiscent of Xbox’s pad featuring dual analog sticks, a d-pad, and ABXY buttons, as well as media controls. And on top of that, the company has formed Amazon Game Studios to develop games exclusively for the Fire TV such as third-person sci-fi shooter Sev Zero. Press the GameCircle button the Game Controller to view leaderboards and achievements across the Internet. Many games are offered today (a bunch of them are free) with “thousands” more on the way. Check out the Fire TV’s games and apps catalog here. Note that most games do not require the separately sold Game Controller for use, however some do.
What else? In addition to movies and TV, the Android-powered box also streams music (Pandora, Vevo, etc.) and it can wirelessly stream your photos and video saved in Amazon Cloud Drive. You can also mirror your Amazon tablet to your HDTV in the same way iOS devices can be paired with Apple TVs and your Amazon tablet can provide a second screen experience by pulling up content that’s related to what you’re watching on the big screen. Last, Amazon FreeTime allows parents to setup personalized profiles for their kids to access appropriate movies, TV shows, apps, and games.
Amazon Fire TV is available for purchase today. Get a closer look at the media streamer and its gaming controller in the gallery below, then jump after the break to see the UI in action, a sneak peek at Amazon-developed games, and the first commercial for it starring the insane Gary Busey.
