TV reminder: ‘American Horror Story: Coven’ premieres tonight (10/9) at 10PM on FX [Update: record ratings]

The third season of Ryan Murphy’s horror anthology series American Horror Story is upon us. This year is called Coven and it involves witches and voodoo and New Orleans. The cast is largely female this season featuring heavy hitters like series vet Jessica Lange, Kathy Bates, Sarah Paulson, Lily Rabe, Taissa Farmiga, Angela Bassett, Patti Lupone, Emma Roberts, Gabourey Sidibe, Jamie Brewer, Evan Peters, and Denis O’Hare. The show’s official site offers up a brief glimpse of what’s in store:

American Horror Story: Coven tells the secret history of witches and witchcraft in America. Over three hundred years have passed since the turbulent days of Salem and those who managed to escape are now facing extinction. Mysterious attacks have been escalating against their kind and young girls are being sent away to a special school in New Orleans to learn how to protect themselves. Wrapped up in the turmoil is new arrival, Zoe, who is harboring a terrifying secret of her own. Alarmed by the recent aggression, Fiona, the long-absent Supreme, sweeps back into town, determined to protect the Coven and hell-bent on decimating anyone who gets in her way.

I was fortunate enough to screen the premiere titled “Bitchcraft” (heh) early and I can tell you without any qualms that it’s quite fun and still scary. This season Murphy is aiming for a lighter, more palatable ride. Last season’s Asylum was fantastic–don’t get me wrong–but you must admit it was, at times, difficult to watch in terms of its heavy, dark tones and overly disturbing situations. The Coven premiere starts off disturbing enough and yet it doesn’t hold back jolts of humor–a pleasant surprise. If the first ep is any indication, Coven is going to be a wild, scary, sexy, fun time.

Below, check out character portraits and posters in the galleries. (How do you like the provocative key art hanging above, hm?) After the break, watch the one minute main title sequence filled with (to put it mildly) tantalizing imagery and that score you know and love. Click here to watch the many Coven promos.

American Horror Story: Coven premieres tonight, Wednesday, October 9, at 10PM on FX.

Update (10/10): “Bitchcraft” attracted 5.54 million total viewers making it the most-watched episode of the series spanning all three seasons. The Murder House series premiere in 2011 was the previous record-holding episode which garnered 3.85 million total viewers. The Coven premiere also attracted a solid 3.87 million viewers in the coveted 18-49 demo, another new record for the anthology series.

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