It’s been a long time coming and now the Netflix feature you’ve been waiting for (whether you realized it or not) is finally here: personal profiles.

So you’re a Netflix subscriber and you share your account with family and friends. Say you’re into action films like Thor and your little brother is high on animated comedies like Phineas and Ferb. Netflix will recommend both action movies and animated series aimed at children to you. Sure, it’s not the end of the world, but wouldn’t it be better and more efficient if the streaming service was able to compartmentalize the shows you watch and are into versus the other type of programming your younger sibling might be addicted to?

Now, Netflix subscribers can create his or her own profile (no extra fees required) to enable “a uniquely personalized experience based upon their individual watching habits, their personal favorite shows, and favorite genres, all driven by Netflix recommendation technology.” Up to five profiles can be created per account. When you log into your Netflix account, you can select which profile you’d like to jump into and you’ll be presented with recommendations based solely on the content you watch. Brilliant! Netflix posits that you can also set up profiles headlining various genres like “Date night” or “Hanging with the bros.” You even have the option to personalize your profile further with a fun profile picture; and if you choose to link your Facebook account to your Netflix profile your picture will automatically show up as your Facebook profile picture.

Netflix started rolling out this new feature on August 1 and the company says profiles will be accessible globally for all subscribers by August 15. New members will be notified about creating profiles during the sign up process; existing members can add profiles on Netflix.com and on the PS3 Netflix app. According to the company, “profiles can be accessed on most devices that support Netflix, including the Netflix website, PlayStation 3 and Xbox 360, iPad, iPhone, Apple TV and other iOS devices, and most smart TVs. Additional devices will be added over the coming months.” So if you don’t see it yet on your device, patience.

After the break, a video demonstration.