If you’re a fan of FX’s American Horror Story then you know just how intricate and foreboding the main title sequences for the series can be. In this brief but tantalizing clip, executive producer Ryan Murphy and title designer Kyle Cooper discuss the sheer amount of effort that goes into making the title sequence for the show. Since each season tells an entirely different horror story with new characters, each opening sequence therefore also shifts and adapts to a new setting and tone.

“If you can make a title sequence that elicits an emotional reaction, that’s a successful title sequence,” says Cooper.

“I’ve always been obsessed with main titles, I really feel like it’s an art form,” Murphy adds. “It tells you what the viewing experience ahead is going to be.”

Murphy goes on to tease what fans can expect from the Coven opening titles, and I’ll save that fun morsel for you to hear yourself. Click play and invite that spooky theme music back into your squishy brain.

AHS: Coven premieres this October.

[Via THR]