In just over two weeks Kid Cudi’s third solo record Indicud will hit stores. It will be his first release on his very own label Wicked Awesome Records. Like Kanye West before him with G.O.O.D. Music, Cudder has imagined his own label with hopes to discover and ignite new creative talent in the world of music and beyond. His friend and frequent collaborator King Chip (aka Chip Tha Ripper) is his first Wicked Awesome inductee. To focus on his label, Cudi has stepped away from G.O.O.D. amicably. He broke to Power 106 LA earlier in the week and explained it like this: “Me and Kanye were actually talking on the phone the other day, and there’s been things I wanted to talk to him about. About me wanting to start my own direction, and he got because he’s trying to start his own new path, and trying new things as an artist. And he was just like ‘Man, I feel you. It’s cool.’ This is just from a business standpoint. There’s no beef with anyone on the label. It’s all love.”

So it’s not like he left on bad terms and won’t ever be collaborating with the Kanye and the G.O.O.D. Music crew ever again. It’s just that he’s going in a new direction professionally and creatively and wants to focus solely on building and nurturing his own label. You can watch Cudi announce the news on the radio in a clip embedded after the break; and you can hear the entire radio session at DatNewCudi’s SoundCloud.

In other news, Kid Cudi has started a new Tumblr where he’s posting brief, looping clips of his recent performances and interactions with passionate fans. He calls it CUDIVHS.com.