A million users isn’t cool. You know what’s cool? A billion users.
Today Mark Zuckerberg announced that there are more than one billion people using Facebook actively each month. In his own words through a short but sweet blog post:
This morning, there are more than one billion people using Facebook actively each month.
If you’re reading this: thank you for giving me and my little team the honor of serving you.
Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.
I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.
Whether or not this incredible factoid will help boost the social network’s failing stock, it’s something to really think about. What this means is that one in seven people all around the world log on to Facebook and actively spend time there for at least a month. Zuckerberg tagged his post with a fact sheet that spits out other impressive bits of info like… there have been over 1.13 “likes” since the site’s launch; 219 billion photos uploaded; 17 billion location-tagged posts; 62.6 million songs have been played 22 billion times; Facebook now has 600M mobile users; the median age of the user is about 22 (close your account, mom!); and the list goes on.
To celebrate the milestone, Facebook teamed with ad agency Wieden & Kennedy to produce a minute-and-a-half “brand video” entitled The Things That Connect Us. In an interview with Ad Age, Facebook’s head of consumer marketing Rebecca Van Dyck shared the inspiration behind it. “What we’re trying to articulate is that we as humans exist to connect, and we at Facebook to facilitate and enable that process. We make the tools and services that allow people to feel human, get together, open up. Even if it’s a small gesture, or a grand notion–we wanted to express that huge range of connectivity and how we interact with each other.”
The ad is embedded after the break.