Here it is, the official logo for Microsoft’s upcoming operating system upgrade Windows 8. Design agency Pentagram was tasked to come up with the logo and during their brainstorming sessions they posed the question, “your name is Windows. Why are you a flag?” Take a look below…
…and you’ll see that the Windows logo originally started as an actual window and evolved into a flying or waving flag. In a blog post Microsoft describes its intent to bring the logo “back to its roots” with Windows 8.
“Windows” really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective. Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be. We did less of a re-design and more to return it to its original meaning and bringing Windows back to its roots – reimagining the Windows logo as just that – a window.
What should strike you most, however, is the Metro influence that makes itself instantly apparent in the logo. The Metro style design philosophy was born in Windows Phone, it was recently brought to Xbox, and soon it will take over the PC with Windows 8. The blocky and modern Metro look is one element that ties together all of Microsoft’s consumer offerings, and so it makes sense that it would be prominent in the logo for the company’s next OS.
[Via Windows Blog]