Creative production houses Studio Output and Marshmallow Laser Feast collaborated on a series of videos for Sony Europe to help advertise the PlayStation Store. Three videos were made for the “Great Films Fill Rooms” campaign and you can watch them right here! Part 1 of the “Most Insane Immersive Movie Experience EVER” is embedded above, and the others are sitting after the break.
What’s so neat about these videos–besides their spectacular visuals–is that they were all shot in one take in real-time with no post-production alterations and edits. The producers explain how they accomplished this. They took advantage of “‘Immersive Imaging’ which takes 3D projection mapping as its starting point, but gives the viewer a supercharged experience with the help of the PlayStation Move controller. In the past, projection mapping worked only from a single, static view point, and thus was very limited. By attaching the PlayStation Move to the camera, we can track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections and allowing viewers to look round (virtual) corners, bend walls, create a hole in the wall, or remove the walls altogether to reveal vast expanses of virtual worlds.”
Using a Steadicam, PlayStation Move controllers, EyeToy cameras, tangible props, and agile actors in spandex they were able to make the magic happen. Too bad this is all a marketing stint; hopefully it won’t be long before we see something like this promoting the next video game console.