Google admits that their initial attempt at meshing television and the Internet “wasn’t perfect.” On Friday the company laid out their plans for Google TV 2.0 and their hope is that with the new software additions and refinements, customers will be more enticed to purchase a GTV box or compatible TV set if they haven’t already done so. At the official Google TV blog, the development team divided the changes into four categories. First, the user interface has undergone a cosmetic facelift and is now “much simpler” to navigate. The new customizable home screen displays favorite apps across the bottom of the screen and an “all apps” folder allows users to quickly browse every pre-installed and added app. Next up is refined search. There’s a new app called “TV & Movies” that allows users to “easily browse through 80,000 movies and TV episodes across cable or satellite, Netflix, Amazon, YouTube, and many other sites.” Before, the search box allowed users to type a query to make it easier to find a specific TV show. While that search box remains present, the TV & Movies app–which aggregates content from all kinds of services including live TV and Internet-based locations–makes exploring and discovering content in one place a reality. Third is an enhanced YouTube experience. YouTube videos are now available to watch in HD and the video service is more closely integrated with Google TV search. For example, when users search “hysterical baby” they will be able to save the search results as a “channel” to access any time. And last but certainly not least is the addition of Android Market. Google says that “Android developers can now bring existing mobile apps or entirely new ones to TV.” Obviously apps requiring a touch screen, GPS, or telephony will not be made available for download on Google TV devices, but Google claims that “50 developers have seeded the Market with cool and useful apps” made specifically for use on a TV. As in all app markets, the selection will grow over time. Another update to GTV includes the ability to view online pictures in a new Photos app.
According to Google the update to Google TV will rollout to compatible devices made by Sony first starting this week and then it’ll make its way to Logitech’s Revue sometime after. Google promises that more software updates are on the way, “as well as new devices on new chipsets from multiple hardware partners.” With Google’s TV efforts evolving and speculation that Apple is about to enter the fray, the Internet on the TV initiative is just heating up. See what the new Google TV interface looks like in the gallery below. Video after the break.
[Via Google TV Blog]