On Tuesday newly appointed Apple CEO Tim Cook hosted a press event to launch the next iPhone and detail the new version of iOS and the upcoming iCloud service. Breakdown, commence.

iPhone 4S

The successor to the iPhone 4 is not the iPhone 5; it’s the iPhone 4S. It serves as an incremental upgrade to its predecessor much like the iPhone 3GS was to the iPhone 3G. The exterior design of the handset remains the same; the changes can be found on the inside. The 4S packs the same processor originally designed for the iPad 2: Apple’s dual-core A5 chip. The company says that users can expect speeds up to 2X faster than the previous iPhone. In addition, the 4S also contains a new dual-core GPU that renders graphics up to 7X faster than the iPhone 4. At the keynote games developer Epic previewed Infinity Blade 2 (out December 1) and it looks magnificent.

After speed, Apple went on to upgrade the device’s camera. The 4S sports a new 8 megapixel camera. The sensor has 60 percent more pixels allowing users to shoot 3264 x 2448 photos with crisp detail. CMOS backside illuminated allows for 73 percent more light, a hybrid IR filter allows for better color accuracy and uniformity, a five element lens setup allows for 30 percent more sharpness, auto white balance has been improved by 26 percent, and a larger f/2.4 aperture is now featured. Also, the Camera app launches much faster and the shot to shot capability is twice as fast as before; it now takes 1.1 seconds to shoot your first photo and then 0.5 seconds for each additional shot. According to Apple’s research, these speeds blaze past the Android competition. And there’s this: the backside camera shoots video in full 1080p HD resolution and features real-time video image stabilization and temporal noise reduction helps in low light conditions.

The phone’s antenna system has also been tweaked. The dual-antenna design of iPhone 4 remains, but now it can intelligently switch between both antennas to transmit and receive data more efficiently. This results in the device’s ability to download data up to twice as fast as before (HSDPA performance: 14.4 Mbps down, 5.8 Mbps up) and you can expect better call quality. The 4S is a world phone, meaning GSM and CDMA technologies are built in and users can roam internationally on both networks.

And then there was the “one more thing…” Apple announced Siri, the device’s “intelligent assistant that helps you get things done just by asking.” With the iPhone 4, holding down the home button will prompt the phone to initiate the rather crude voice-activated menu where you can say things like “Call Home” or “Play Kanye West.” Siri takes this to an entirely new level of awesome. Apple designed Siri to “understand context allowing you to speak naturally when you ask it questions.” Here are some examples to help illustrate. You can ask Siri “What is the weather like today?” and it will display the current temperature with visual aid. Then you can ask for an “hourly forcast” and it will provide that information, too. You can also say things like “Wake me up at 6AM”, “Find me a great Greek restaurant in Palo Alto”, “Give me directions to Hoover Tower”, and “Schedule lunch at Friday on noon with John Smith” and Siri will answer you intelligently. It will access the clock app to set an alarm; it will search the ‘Net for Greek restaurants and sort them by Yelp customer ratings; it will launch Maps and provide directions; and it will look into your calendar and create events for you (if there’s an event that clashes with the new one you’re attempting to make, Siri will inform you about this and ask if you want to reschedule one of them). And the hands-free interaction doesn’t end there. Siri has access to many of the apps preloaded on the 4S. You can make Siri read aloud your text messages and emails and it’s also integrated with Reminders, Safari (“Search Wikipedia for Neil Armstrong”) and Wolfram Alpha’s database (“Define mytosis”). An information pane inside the Siri interface will provide users with a list of prompts they can use. And when you ask Siri “Who are you?” it’ll answer “I am a humble personal assistant.” Ha, try it! It also does dictation; a new mic icon is now part of the virtual keyboard. Siri is an iPhone 4S exclusive, and it works over WiFi and 3G. At launch it’ll remain in beta and support English, French, and German; Apple promises over time additional languages and services will be added.

The iPhone 4S, which will ship with iOS 5 and iCloud services, releases October 14 and is now available for preorder. It’ll sell in black and white flavors at the following price points: 16GB: $199, 32GB: $299, 64GB: $399, all with new two-year contracts of course. Additionally, Sprint joins AT&T and Verizon Wireless to become a carrier of the iPhone. (Note that the iPhone 4 will continue to sell at a new low price point of $99 (8GB) and the iPhone 3GS (8GB) can be picked up at no cost. When the 4S ships on the 14th it’ll release in the US, Canada, Austrailia, the UK, France, Germany, and Japan; on the 28th it’ll make it’s way to 22 more countries and by December 2011 it’ll sell in over 70 countries and with over 100 carriers. Apple claims this’ll be the fastest rollout ever for an iPhone.

iOS 5, iCloud, and iPods after the break.

iOS 5 & iCloud

As we already know, the next version of iOS packs over 200 new features including Notification Center, iMessage, Reminders, Twitter integration, Newsstand, enhancements to Camera and Photos, Game Center, Safari, and Mail, PC Free setup and wireless software updates. iOS 5 supports iPhone 4, iPhone 3GS, iPad 2, iPad, and iPod touch 3rd and 4th generations. It will be made available as a free update on October 12.

At the keynote Apple announced a new app launching alongside iOS 5 called Cards. It allows users to create and mail physical cards from your iPhone or iPod touch. Inside the app you create the card and Apple does the rest of the legwork mailing it out. Users can choose between 21 different designs in six categories (thank you cards, birthday, holiday, etc.). After you create a card Apple will print it on high quality paper featuring debossed designs, put it in an envelope, affix postage, and mail it. Additionally, Apple will send US customers a push notification when your mail is delivered to the recipient. The cost is $2.99 for mail sent within the US and $4.99 if you’re sending a card anywhere else in the world. Cards is a free download in the App Store on October 12.

Apple’s cloud service iCloud–which stores and backs up your content (music, photos, documents, apps, books, contacts, calendar, mail) and wirelessly pushes it to all your devices–turns on October 12. It’s free for iOS 5 and OS X Lion users and comes with unlimited free storage for purchased music, TV shows, apps, and books, and 5GB of storage for mail, documents, and backup. At the keynote Apple announced a new Find My Friends app that is to be considered a part of iCloud. The app allows you to share your physical location with family and friends. You can create a temporary event that reveals your location with a predetermined group of people and you can make it so location sharing will end at a specific date and/or time. The app will provide simple privacy controls and parental restrictions. Another part of iCloud, iTunes Match, will become available to use by the end of October in the US and in additional countries before the end of the year. Remember that the service–which will replace your ripped music with a 256 kbps AAC DRM-free version if Apple can match it to the over 18 million songs in the iTunes Store–comes with a $24.99/year fee.

iPods

Apple also took time to update its line of dedicated MP3 players. The iPod nano now sports a redesigned user interface; users will notice a one icon per page UI instead of the usual four. Also it comes preloaded with an enhanced Fitness app with Nike+ and 16 new clock faces for people who fancy the device like a wristwatch. Apple partnered with Disney to provide some neat character designs. And then there’s the price reduction: 8GB: $129 / 16GB: $149. The new Nanos are available today.

The iPod touch was also updated. What Apple calls “the most popular portable game device” will see a boost in functionality with iOS 5 features like iMessage, iCloud, and Game Center enhancements. The new Touch will ship in black and white variants and check out the pricing: 8GB: $199 / 32GB: $299 / $399: 64GB. The updated Touch ships October 12.

The iPod shuffle and iPod classic stay the same at $49 for 2GB and $249 for 160GB, respectively.

That does it for now. Get a closer look at the iPhone 4S and new iPods in the galleries above and view some demo videos plus the press release below.

[Via Apple]

Apple Launches iPhone 4S, iOS 5 & iCloud

iPhone 4S Features Dual-Core A5 Chip, All New Camera, Full 1080p HD Video Recording & Introduces Siri

CUPERTINO, California-October 4, 2011-Apple® today announced iPhone® 4S, the most amazing iPhone yet, packed with incredible new features including Apple’s dual-core A5 chip for blazing fast performance and stunning graphics; an all new camera with advanced optics; full 1080p HD resolution video recording; and Siri™, an intelligent assistant that helps you get things done just by asking. With the launch of iPhone 4S also comes the launch of iOS 5, the world’s most advanced mobile operating system with over 200 new features; and iCloud®, a breakthrough set of free cloud services that work with your iPhone, iPad®, iPod touch®, Mac® or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.

“iPhone 4S plus iOS 5 plus iCloud is a breakthrough combination that makes the iPhone 4S the best iPhone ever,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “While our competitors try to imitate iPhone with a checklist of features, only iPhone can deliver these breakthrough innovations that work seamlessly together.”

iPhone 4S comes with iOS 5, the world’s most advanced mobile operating system, which includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption and iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users. iOS 5 will also be available as a free software update for iPhone 4 and iPhone 3GS customers allowing them to experience these amazing new features.*

iPhone 4S also introduces Siri, an intelligent assistant that helps you get things done just by asking. Siri understands context allowing you to speak naturally when you ask it questions, for example, if you ask “Will I need an umbrella this weekend?” it understands you are looking for a weather forecast. Siri is also smart about using the personal information you allow it to access, for example, if you tell Siri “Remind me to call Mom when I get home” it can find “Mom” in your address book, or ask Siri “What’s the traffic like around here?” and it can figure out where “here” is based on your current location. Siri helps you make calls, send text messages or email, schedule meetings and reminders, make notes, search the Internet, find local businesses, get directions and more. You can also get answers, find facts and even perform complex calculations just by asking.

iCloud is a breakthrough set of free cloud services, including iTunes® in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices. When content changes on one device, all your other devices are updated automatically and wirelessly.

iPhone 4S includes an all new camera with the most advanced optics of any phone. The 8 megapixel sensor has 60 percent more pixels so you can take amazing high quality photos with more detail than ever. iPhone 4S includes a new custom lens, a larger f/2.4 aperture and an advanced hybrid IR filter that produce sharper, brighter and more accurate images. The Apple-designed image signal processor in the A5 dual-core chip is built for performance, and coupled with the features built into iOS 5, makes the camera one of the fastest on any phone. With iPhone 4S, the Camera app launches much faster and the shot to shot capability is twice as fast, so you’ll never miss another shot.

New features in the Camera and Photos apps give you instant access to the camera right from the lock screen, and you can also use the volume-up button to quickly snap a photo. Optional grid lines help line up your shot and a simple tap locks focus and exposure on one subject; and the new Photos app lets you crop, rotate, enhance and remove red-eye, and organize your photos into albums right on your device to share them on the go. New iOS 5 features include built-in Twitter integration and iMessage, so you can instantly share your photos via Twitter directly from the Photos app and send photos via iMessage to individuals or groups. And with iCloud’s innovative new Photo Stream service, a photo you take on your iPhone is sent to iCloud and automatically pushed to your iPad, iPod touch, Mac or PC. You can even view your Photo Stream album on your Apple TV®.

iPhone 4S can also now record video in full 1080p HD resolution and with the new video image stabilization feature, you can take richer, smoother videos. Other iPhone 4S video camera improvements include increased sensitivity, sharpness and an increased ability to capture video in low light conditions. With the new iMessage service in iOS 5, you can now instantly share videos with family and friends.

iPhone 4S has the same beautifully thin glass and stainless steel design that millions of customers around the world love, while being completely redesigned on the inside. Apple’s dual-core A5 chip delivers up to twice the processing power and up to seven times faster graphics than iPhone 4, all while maintaining incredible battery life-now up to 8 hours of 3G talk time.

Improving on the innovative stainless steel external, dual-antenna design of iPhone 4, iPhone 4S is the first phone to intelligently switch between two antennas to send and receive. iPhone 4S now supports twice the download speed with HSDPA of up to 14.4 Mbps and iPhone 4S is a world phone, so both CDMA and GSM customers can now roam internationally on GSM networks.**

Pricing & Availability
iPhone 4S comes in either black or white and will be available in the US for a suggested retail price of $199 (US) for the 16GB model and $299 (US) for the 32GB model and $399 (US) for the new 64GB model.*** iPhone 4S will be available from the Apple Online Store, Apple’s retail stores and through AT&T, Sprint, Verizon Wireless and select Apple Authorized Resellers. iPhone 4S will be available in the US, Australia, Canada, France, Germany, Japan and the UK on Friday, October 14 and customers can pre-order their iPhone 4S beginning Friday, October 7. iPhone 4 will also be available for just $99 (US) and iPhone 3GS will be available for free with a two year contract. Siri will be available in beta on iPhone 4S in English (localized for US, UK and Australia), French and German. iOS 5 software will be available on October 12 as a free software update via iTunes 10.5 for iPhone, iPad and iPod touch customers.

iPhone 4S will roll out worldwide to 22 more countries by the end of October including Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

*Some features may not be available on all products.

**Carrier roaming policies apply. HSDPA availability and network speeds are dependent on carrier networks.

***Qualified customers only. Requires a new two year rate plan, sold separately.