Bloodthirsty kids deal fake drugs in this spectacularly animated music video

You may not have heard of London-based pop group Is Tropical, but I guarantee you will get a kick out of their music video for their latest single “The Greeks.” Directed by Megaforce (the man behind the trippy Cudder clip “Pursuit of Happiness“), the video follows a bunch of bloodthirsty kids who indulge themselves in murdering each other in the most spectacularly disturbing of ways. The cartoonish animation is provided by Seven and it helps spin the rather graphic nature of the music video into an enjoyable visual feast.

The band describes the video like this: “Part Rumblefish, part Die Hard, part Akira, we wanted to work together to create something both visually appealing and aesthetically relevant to the band. We like kids, we like gangs, we really like daydreaming and imagination; the video straddles the line between nostalgia and the visual death-porn of our generation – the action film. Don’t get carried away by politics – this is a straight-up kid brawl the way it played out in your head when you were stealing your mums mascara to be like Arnie in Predator. It isn’t a shocking rebuke to our drama queen, populist news culture either – just naive, blissful shoot-yr-mate until he’s definitely dead war-games – the way you wish it still could be.”

Sure the video is great and all, but do you also like what you hear? The single “The Greeks” is available to download for free right here, and Is Tropical’s debut album Is Native is out now in the UK.

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