Robert Rodriguez (Spy Kids, Sin City, Machete) has teamed up with Nike and its spokesperson Kobe Bryant to direct a fantastic little short called The Black Mamba. Danny Trejo stars as The Crippler, Bruce Willis is Mister Suave, and The Boss is played by none other than Kanye West. “Some take souls, some take scalps…the Boss takes shoes.” For a promotional bit this is so extraordinarily over-the-top in the good kind of way. Can Kobe defeat the sinister West and keep his kicks? Watch and enjoy.