“New times require new journalism. Our challenge was to take the best of traditional journalism, competitive shoe-leather reporting, good editing, a skeptical eye, and combine it with the best of contemporary technology.” That’s how News Corp. CEO Rupert Murdoch opened up the launch event for his company’s brand new digital newspaper The Daily. It’s being described as “the industry’s first national daily news publication created from the ground up for iPad.” News Corp. and Apple worked together to come up with a news source tailor-made for the tablet community. The Daily will push out new content every day and publish up to 100 pages focused on these specific areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It takes advantage of the iPad’s multitouch display by providing interactive methods of implementation. For example, the home screen of the app provides readers with a carousel view of the day’s news, and you can easily swipe through them and tap on the ones that interest you most. Also, you can use your fingers to take a 360 degree view of a photograph. In addition to photos, the paper will highlight news using text, embedded videos, audio, information graphics, and real-time data and social feeds. For example, inside the gossip and celebrity section you might find a Twitter feed of a celeb who is making headlines and discover what she is up to that way. In short, The Daily allows its editors to deliver stories to their readers in new and exciting ways that simply are not possible in the realm of TV, radio, and traditional papers.
The Daily also includes… A selection of articles can be read aloud to you by actual people (read: no GPS-like robotic voices); the paper can be customized with your preferences (think: weather, sports teams); the apps and games section provides reviews and ratings for select iPad applications and will link you directly to the App Store if you decide to purchase an app; Sudoku and crossword puzzles are available to play within the app; readers can leave comments on Daily stories in either written or audio form; said stories can be bookmarked and saved for reading later; stories can be shared with others via Facebook, Twitter, and email (those who receive shared stories can read Web-friendly versions of the articles even if they’re not subscribers).
Readers are promised a new Daily to be automatically downloaded to their iPad straight from the either 365 days a year with new content everyday. If a day happens to be packed with breaking news, the editors can jump into the paper at any time and provide readers with the latest news (they can even change the cover story if they like). All of this comes at a price; since The Daily is an iPad-driven news source News Corp. does not have to worry about paper, factory, and delivery costs and the savings trickle down to the subscriber. It’s priced at $.99 per week or $39.99 annually, not bad at all. The first two weeks of use are free, thanks Verizon Wireless. It’s first application made available on the App Store featuring a subscription model; subscriber fees are billed directly to an iTunes account. The Daily app is available to download today right here.
The Daily promises a new voice for a new technologically-advanced era. I’m excited that a powerfully influential force in Murdoch’s News Corp. is behind the first digital paper made from the ground up for the iPad, and I’m equally curious to see how newspaper readers respond to it. It’s easy to assume that the young crowd of 20-somethings will take the charge in signing up for subscriptions, but what I’m most interested in seeing is whether or not those people who are used to reading traditional (read: physical) papers will take a liking to The Daily and transition over to it. At the get-go it certainly takes advantage of Apple’s tablet in terms of browsing and visually immersive experiences, so we’ll have to see if the editorial team can keep things up all throughout the year. If they continually pump out new content and update the app appropriately with readability improvements, I envision a bright future for the newspaper readers of tomorrow.
Look after the break a visual tour of The Daily and official PR.
[Via The Daily]
Introducing The Daily
First National Daily News Publication Created for iPad
Launches today in the AppleApp Store
New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily — the industry’s first national daily news publication created from the ground up for iPad.
“New times demand new journalism,” said Mr. Murdoch. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
“The magic of great newspapers — and great blogs — lies in their serendipity and surprise, and the touch of a good editor,” continued Mr. Murdoch. “We’re going to bring that magic to The Daily — to inform people, to make them think, to help themengage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting.”
The Daily’s unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important — but also the best format to deliver these stories to their readers.
“News Corp. is redefining the news experience with The Daily,” says Steve Jobs, Apple’s CEO. “We think it is terrific and iPad users are really going to embrace it.”
Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is the first application made available on the App Store as a subscription — which will be billed directly to an iTunes account. And because this paperless paper requires no multi-million dollar presses or delivery trucks, it will be priced at just 99 cents a week (or $39.99 for an annual subscription).
“The Daily launches at a moment when advances in technology are changing the job of the modern editor,” says Mr. Angelo. “These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era.”
Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.
The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizablesports package that captures news on the user’s favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form — as well as bookmark them in-app to read later.
As readers move through The Daily’s content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.
“In short, says Mr. Murdoch, “we believe The Daily will be the model for how stories are told and consumed in this digital age.”
The Daily has bureaus in New York and Los Angeles, as well as stringers across the country. Full company bios are available at TheDaily.com/about. Executive staff includes:
* John Kilpatrick – Executive Creative Director
* Steve Alperin – Managing Editor
* Mike Nizza – Managing Editor, News
* Richard Johnson – LA Bureau Chief
* Sasha Frere-Jones – Editor, Arts & Life
* Chris D’Amico – Editor, Sports
* Elisabeth Eaves – Editor, Opinion
* Peter Ha – Editor, Apps, Games and Technology
The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO,Macy’s, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.
“With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption,” said Mr. Clayman. “The ability to actively listen to and engage with our audience means we can continually provide an experiencethat consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media.”
About The Daily
The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year. For more information on The Daily go to: www.thedaily.com.
News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September 30, 2010 of approximately US$56 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.