Music video: Britney Spears – “Hold It Against Me”

It’s true, I haven’t been the biggest fan of Britney Spears since her 2007 meltdown. But I’ve never seen such anticipation for music video like this before. Spears shot the video, directed by Jonas Åkerlund and choreographed by Brian Friedman, in late January and since then “HIAM” and anything relating to it has been trending on Twitter ever since. People couldn’t stop talking about Britney’s followup to her comeback effort (2008’s Circus). The Max Martin/Dr. Luke dance track is lively and technically sound; Spears’ autotuned voice adds some flavor to it. The music video is odd, to say the least. Though the choreography is enjoyable, Åkerlund decided on too many frantic cuts so it was hard to watch Britney do her thing. I did enjoy the battle of the Britneys sequence, and I’m sure you will too. Check it out above, and download the track right here. Her seventh studio album Femme Fatale releases March 25.

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