Comedy Central’s got a new logo, and that’s it.  A bit too similar to the copyright logo, if you ask me.  The new logo is part of a larger rebranding for the network, something it hasn’t done in over a decade.  Comedy Central senior VP Bob Salazar had this to say about the fresh look.  “If you think of social media, video games, and the conventional competition, it has changed dramatically in the last 10 years,” Salazar said. “Even though the brand has never been as strong, we felt that refreshing it in our promotion and our branding, was something that we felt this moment in the network’s history would be the perfect time for.”  He shares that the upside-down “Central” in the logo represents the “irreverent wink” of the network.

The new logo goes into effect January 1, and the network’s website will undergo a cosmetic transformation January 11.  In addition to the rebranding, Comedy Central has big things planned for the new year.  The network will celebrate South Park‘s 15th anniversary, air a new celebrity roast, and premiere Onion SportsDome and The Comedy Awards.  Look after the break to watch a video that introduces the new look to viewers.

[Via Deadline; ComedyCentral]