In collaboration with ad agency Saatchi & Saatchi, Sony has developed a peculiar new advertising campaign for the Latin American market.  In the two commercials Sony is hoping build awareness of the PlayStation, along with the recently released PlayStation Move motion accessory.  All I see are freakishly giant MAN-BABIES.  But here’s how Sony explains it:

“The first commercial…features a baby as a depiction of the emotions that are often associated with the purest form of entertainment. It reminds us of a time when even the smallest actions, sights and sounds can provoke unhinged and constant entertainment.”

Riiight.  Look after the break to watch another commercial starring MAN-BABIES!  Oh Sony, you never fail to awkwardly impress.

[Via PlayStationBlog; Joystiq]