The video games industry has done it again.  More specifically, Activition has pushed out another Call of Duty game that has managed to break launch day records and become the biggest entertainment launch in history.  Call of Duty: Black Ops garnered $360 million during its first day on sale in the United States and United Kingdom, according to internal Activision estimates.  This sales figure beats out MW2 which generated $310 million almost exactly one year ago.  5.6 million copes of Black Ops were sold on day one, topping MW2‘s 4.2 million copies sold.

Says Activision CEO Bobby Kotick: “There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million.  The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet.  The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”

Yes, that feeling of speechlessness is normal.  Wowzers.

[Via Activision; Joystiq]