In an attempt to promote their laptop line, Toshiba imagined a new marketing campaign focusing on a character named Gary. In the extended commercial, lab assistant Gary gets “deresolutionized” into glorious 8-bit form after journeying inside the 8-Bitinator 2000. The best part of the commercial is the fact the 8-bit costume is not a CGI animation; it’s a suit made from over 3,000 hand-cut foam boxes. After a viewing I find myself pining for an 8-bit version of myself; a Toshiba laptop–not so much.
[Via Gizmodo]
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