Preview: Project Natal for Xbox 360 Experience

On Monday June 14 I will be attending the Microsoft pre-E3 event titled World Premiere Project Natal for Xbox 360 Experience.  It’s described as “a spectacular live performance imagined by Cirque du Soleil.”  The LA Times has the scoopt on what to expect at the Natal-themed event.  Microsoft rented out USC’s Galen Center for three weeks so a  cast including 80 performers “supported by a crew of more than 100 designers, set builders, engineers and seamstresses” could properly prepare for what hopes to be a fantastical and visually stunning performance.

But what does Cirque du Soleil have to do with motion-sensing hardware for a video games console?  Though the 45-minute long event is being kept under wraps, show director Michel Laprise had this to say about the theme: “It’s a story about humanity, about a quest and about overcoming obstacles.  In history, there have been discoveries that have made us leap forward as a civilization. But those technologies demanded that we master their language, the language of machines.  This time, it’s the machine that’s adapting.  The human is at the center, doing what comes naturally.  Moving, jumping, talking.  And it’s up to the machine to interpret what that means.”

Microsoft would not disclose how much this secretive spectacular cost them.  Microsoft’s Aaron Greenberg said, “This is a massive investment for Microsoft.  For us, it wasn’t about the money.  It was about creating an experience that would be remembered forever.”

In an FAQ, Microsoft states that “some seating areas of the event are a standing experience” and they “recommend comfortable shoes.”  Whether that means the event is part show/part hands-on Natal, I’m not so sure.  For those of you not attending the event and want to see how it all unfolds, don’t fret!  Check back this space tomorrow evening to read all about what happened at the event.  And if that’s not enough for you, MTV will air a commercial-free condensed program covering the event on Tuesday June 15 at 3:30PM (ET).  It will re-air on Nick at Nite, mtvU, MTV Hits, and Logo Tuesday, June 15 at 9:00PM (ET).  (In related news, SPIKE TV will air an exclusive televised stream of the Microsoft press conference (called “Xbox 360: The Future Revealed”) tomorrow June 14 at 1:30-3:00PM (ET).)

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