Sure, it’s a fake app but the advertisement is very real and it’s downright hysterical! This ad for the “Anti Knock-Up Application” was entered into the Cannes Future Lions 2010 competition that challenged designers to “advertise a product from a global brand in a way that couldn’t be conceived five years ago.” This ad does a pretty damn good job at showing how such an app could scare young men into using condoms. Ah, what a hoot!
Very creative! Great marketing idea!!!