Today AT&T laid out a brand new pricing scheme for their data plans.  Let’s jump right into the deets, shall we?  New AT&T subscribers will be offered two options for a data plan: DataPlus and DataPro.

*DataPlus. Provides 200 megabytes (MB) of data – enough to send/receive 1,000 emails (no attachments), send/receive 150 emails with attachments, view 400 Web pages, post 50 photos on social media sites and 20 minutes of streaming video – for just $15 per month. This plan, which can save customers up to 20 percent off their wireless voice and data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the month.

* DataPro. Provides 2 gigabytes (GB) of data – enough to send/receive 10,000 emails (no attachments), send/receive 1,500 emails with attachments, view 4,000 Web pages, post 500 photos to social media sites and watch 200 minutes of streaming video – for $25 per month. Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the month.

That’s right, people–it’s the beginning of the end for data plans complete with “unlimited data.”  President and CEO of AT&T Mobility and Consumer Markets Ralph de la Vega on the change: “To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”  And you know what?  Unless you’re part of a small bracket of people, these changes will save you money every month.  According to AT&T, “65 percent of AT&T smartphone customers use less than 200 MB of data per month on average,” and “98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.”  Much to my surprise I use less than 200 MB of data per month, so I am looking forward to saving $5 on my cell phone bill.  I guess constantly checking my Twitter and Facebook feeds plus surfing on Safari every now and then does not eat up thatmuch data; and I am sure I work on a WiFi network more often than I think.  And I’d bet you’re in the same bracket, too.  To find out how much data you use on a monthly basis, log on to your AT&T Wireless Account web page or download the AT&T myWireless Mobile app to access a chart of your usage.  For those of you who tether (or who have been waiting to tether your iPhone) to access the Internet on your laptop via your cell phone and are heavy data users, this move away from “unlimited data” may invoke some anger.  Speaking of tethering…

*Tethering. Smartphone customers – including iPhone customers – who choose the DataPro plan have the option to add tethering for an additional $20 per month.

Availability: The new data plans come into effect June 7 (the day before Apple’s WWDC event) and tethering comes to iPhone customers when OS 4 is released sometime this summer.

Here are some real life situations to help you make sense of all this.  If you already have an AT&T smartphone with a $30 unlimited data plan, you are not affected by the changes.  If your contract is up and you’re ready to purchase a new phone, as long as your contract remains in tact, you will not be affected by the changes.  So if you’re an iPhone user ready to upgrade to iPhone 4 (presumed to be announced next week at WWDC), you will have the option to keep your current $30/month plan; such users will have the option to be grandfathered into the “old” plan.  However, if you opt for the $20 tethering service you will be forced into the DataPro plan.  And the obvious: If you’re a new AT&T customer coming from another carrier on and/or after June 7, you will only be given the DataPlus/DataPro options.  Now what about iPad users?

*For new iPad customers, the $25 per month 2 GB plan will replace the existing $29.99 unlimited plan. iPad customers will continue to pre-pay for their wireless data plan and no contract is required. Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data.

So same deal here: If you’re a current iPad user or sign up for iPad 3G service before June 7, your $30/month unlimited data plan will stay unaffected.

AT&T is trying their darndest to make the transition from an unlimited plan to data capped plans.  (1) Current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension.  (2) When customers begin to approach their monthly usage limit, AT&T will send three text notifications – when they reach 65 percent, 90 percent and 100 percent of the threshold. Customers will also be sent emails if AT&T has their email address.  As much as I have been dreading the day when the “unlimited” data plan gets axed, it seems like at least for now things might not be so bad.  For those of you who are data-hungry tethering animals, I am so sorry for your loss.  Look after the break for the full PR.

[Via Engadget]

AT&T ANNOUNCES NEW LOWER-PRICED WIRELESS DATA PLANS TO MAKE MOBILE INTERNET MORE AFFORDABLE TO MORE PEOPLE

DALLAS, June 2, 2010 – AT&T*, the U.S. smartphone leader, today introduced new wireless data plans that make it more affordable for more people to enjoy the benefits of the mobile Internet. Customers can pick the new data plan that best meets their needs – either a $15 per month entry plan or a $25 per month plan with 10 times more data. Current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension.

“AT&T helps mobilize everything on the Internet – your favorite web sites, TV shows, music, games and social networks. Virtually everything previously done while sitting at a computer can now be done on the go,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”

Each plan includes unlimited access at no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots in the U.S. Customers can also use unlimited Wi-Fi at home, in the office or elsewhere if available. AT&T will also help customers manage their wireless data usage by sending free text messages when customers reach different usage intervals, and by providing online tools, including a smartphone app that shows monthly usage information.

The new wireless data plans – including a new tethering option – will be available beginning June 7. Current AT&T voice and texting plans are unchanged.

More Choice

The new AT&T plans provide large amounts of data to enable people to enjoy their favorite online activities:

* DataPlus. Provides 200 megabytes (MB) of data – enough to send/receive 1,000 emails (no attachments), send/receive 150 emails with attachments, view 400 Web pages, post 50 photos on social media sites and 20 minutes of streaming video – for just $15 per month. This plan, which can save customers up to 20 percent off their wireless voice and data charges, is designed for people who primarily like to surf the web, send email and use social networking apps. If customers exceed 200 MB in a monthly billing cycle, they will receive an additional 200 MB of data usage for $15 for use in the month. Currently, 65 percent of AT&T smartphone customers use less than 200 MB of data per month on average.

* DataPro. Provides 2 gigabytes (GB) of data – enough to send/receive 10,000 emails (no attachments), send/receive 1,500 emails with attachments, view 4,000 Web pages, post 500 photos to social media sites and watch 200 minutes of streaming video – for $25 per month. Should a customer exceed 2 GB during a billing cycle, they will receive an additional 1 GB of data for $10 for use in the month. Currently, 98 percent of AT&T smartphone customers use less than 2 GB of data a month on average.

* Tethering. Smartphone customers – including iPhone customers – who choose the DataPro plan have the option to add tethering for an additional $20 per month. Tethering enables customers to use their smartphone as a modem to provide a broadband connection for laptop computers, netbooks or other computing devices. Tethering for iPhones will be available when Apple releases OS 4.0 this summer.

With the new wireless data plans, pricing for a smartphone voice and data bundle now starts at just $54.99 per month for an individual plan, or $24.99 per month for an additional line on a FamilyTalk plan, $15 per month less than the price of the previous entry level bundle.

For new iPad customers, the $25 per month 2 GB plan will replace the existing $29.99 unlimited plan. iPad customers will continue to pre-pay for their wireless data plan and no contract is required. Existing iPad customers who have the $29.99 per month unlimited plan can keep that plan or switch to the new $25 per month plan with 2 GB of data.

Wi-Fi at 20,000 AT&T Hot Spots

The vast majority of smartphones that AT&T offers have built-in Wi-Fi, which lets the devices automatically switch from the wireless network to a Wi-Fi hotspot without prompting, making Wi-Fi even more convenient and easy to use. This enables customers to use Wi-Fi in the home, office and at public locations where available. Using Wi-Fi does not count against a customer’s monthly data plan usage total. In addition, virtually all AT&T smartphone customers have access at no additional charge to more than 20,000 AT&T Wi-Fi Hot Spots at Starbucks, Barnes & Noble, and other U.S. locations. Customers can get more information on how to use Wi-Fi and find the location of AT&T Wi-Fi Hot Spots at www.att.com/wifiaccess.

Monitoring and Managing Usage

To help customers easily check their data usage, AT&T has made the information readily available in a number of ways:

* Customer Text Notifications On Data Usage. When customers begin to approach their monthly usage limit, AT&T will send three text notifications – when they reach 65 percent, 90 percent and 100 percent of the threshold. Customers will also be sent emails if AT&T has their email address.

* Data Usage Monitoring. Additionally, customers with iPhones and other select devices can use the free AT&T myWireless application to check data usage. The application is available for download in several smartphone app stores. Also, AT&T customers can call *DATA# from their wireless phone to check their data usage for the current billing period. They receive a free text message with their usage information. Customers can also go online to www.att.com/wireless to see all their usage information, past and present.

* Data Calculator. The easy-to-use online data calculator enables customers to estimate their mobile data usage and get a better sense for which data plan is right for them. It’s located at www.att.com/datacalculator.

Customers can learn more about the new plans online at www.att.com/dataplans, by contacting AT&T customer service at 1-800-331-0500, or by visiting an AT&T retail store.

AT&T expects these new data plans to have minimal revenue impact this year and to not affect previous guidance for 2010.