Last we heard in this AT&T vs. Verizon Wireless “There’s a Map for That” commercials debacle, AT&T had lost in court against VZ when they tried to force VZ to pull all of their Map-related advertisements from the air. The judge had marked a date later this month where the two companies would battle again over this silly issue.
Now, however, AT&T has decided to drop all its lawsuits against Verizon. Finally.
Instead of putting their money towards upgrading their 3G network, AT&T has decided to spew anti-Verizon ads featuring the quirky Luke Wilson. Let’s take a step back for a moment. This whole thing started when Verizon aired a commercial comparing their widespread US 3G coverage (on a map) to AT&T’s dismal coverage. AT&T sued them because they stipulated that mass audiences would read their sad 3G coverage for their vastly more widespread voice coverage. (AT&T, I doubt anyone made this blunder in the first place.) After losing in court they’ve decided to create these Luke Wilson ads that fight back against Verizon in a nonsensical way; these ads don’t focus on AT&T’s 3G coverage, they are all about 3G speed. Hey AT&T–Verizon’s got the SPEED, too; plus, they cover much more of the US than you do. I’ve said this twice now, and I’ll say it one more time–AT&T, stop the lawsuits and advertisements and start actually expanding your 3G coverage!
Oh, and not only do Verizon’s ads make sense they are far superior than yours. See for yourself. Look after the break for the latest “headless Luke Wilson” AT&T and Verizon “misfit toys” spots. (True this ad and other recent VZ ads have poked at the iPhone, but what they are really hitting hard is AT&T’s dismal 3G coverage. Let ’em have it.)
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